Signaling Strategies for Innovative Design: A Study on Design Tradition and Expert Attention

There is increasing acknowledgement that innovative product design has a positive effect on financial performance. However, innovative design may require specific efforts to aid interpretation and appreciation by the market. So far, little is known about how companies can enhance their chances of su...

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Vydáno v:	The Journal of product innovation management Ročník 33; číslo 5; s. 613 - 627
Hlavní autoři:	Micheli, Pietro, Gemser, Gerda
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Hoboken Blackwell Publishing Ltd 01.09.2016 Blackwell Publishing
Témata:	Acceptance Adhesion Design analysis Management Market strategy Markets Media Product development Product innovation Strategy Traditions
ISSN:	0737-6782, 1540-5885
On-line přístup:	Získat plný text
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