Signaling Strategies for Innovative Design: A Study on Design Tradition and Expert Attention

There is increasing acknowledgement that innovative product design has a positive effect on financial performance. However, innovative design may require specific efforts to aid interpretation and appreciation by the market. So far, little is known about how companies can enhance their chances of su...

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Bibliographic Details

Published in:	The Journal of product innovation management Vol. 33; no. 5; pp. 613 - 627
Main Authors:	Micheli, Pietro, Gemser, Gerda
Format:	Journal Article
Language:	English
Published:	Hoboken Blackwell Publishing Ltd 01.09.2016 Blackwell Publishing
Subjects:	Acceptance Adhesion Design analysis Management Market strategy Markets Media Product development Product innovation Strategy Traditions
ISSN:	0737-6782, 1540-5885
Online Access:	Get full text
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