Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience

Along with the rapid development of in-store technology, multichannel service is being shifted to omnichannel. By integrating different parallel channels, omnichannel service delivers customers an integrated, seamless and consistent cross-channel shopping experience. To better understand this emergi...

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Vydáno v:	Decision Support Systems Ročník 109; s. 61 - 73
Hlavní autoři:	Shen, Xiao-Liang, Li, Yang-Jun, Sun, Yongqiang, Wang, Nan
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Amsterdam Elsevier B.V 01.05.2018 Elsevier Sequoia S.A
Témata:	Behavior Channel integration Channels Consumer behavior Cross-channel Fluency Market strategy Omnichannel Studies Technology adoption Usage experience User experience Fluency Channel integration Usage experience Omnichannel Cross-channel
ISSN:	0167-9236, 1873-5797
On-line přístup:	Získat plný text
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