(Un)Mind the gap How organizational actors cope with an identity–strategy misalignment

In this article, we explore how organizational actors cope with a perceived misalignment between their organization’s identity and strategy. Based on an inductive, interpretive case study at a public broadcasting organization, we identify three cognitive tactics through which organizational members...

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Bibliographic Details
Published in:Strategic organization Vol. 18; no. 1; pp. 212 - 244
Main Authors: Wenzel, Matthias, Cornelissen, Joep P., Koch, Jochen, Hartmann, Michael, Rauch, Madeleine
Format: Journal Article
Language:English
Published: London, England Sage Publications, Ltd 01.02.2020
SAGE Publications
Sage Publications Ltd
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ISSN:1476-1270, 1741-315X
Online Access:Get full text
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