Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations

In this article, we review applications of covariance-based structural equation modeling (SEM) in the Journal of Advertising (JA) starting with the first issue in 1972. We identify 111 articles from the earliest application of SEM in 1983 through 2015, and discuss important methodological issues rel...

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Bibliographic Details

Published in:	Journal of advertising Vol. 46; no. 1; pp. 163 - 177
Main Authors:	Hair, Joseph F., Babin, Barry J., Krey, Nina
Format:	Journal Article
Language:	English
Published:	Abingdon Routledge 01.01.2017 Taylor & Francis Group, LLC Taylor & Francis Ltd
Subjects:	Advertisements Advertising Analysis of covariance Best practice Causal models Confirmatory factor analysis Discriminant analysis Factor analysis Group psychotherapy Methodological problems Quantitative Research Structural analysis Structural equation modeling Terminology
ISSN:	0091-3367, 1557-7805
Online Access:	Get full text
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