The Film Poster and Song Booklet for Zerqa (1969)

In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-p...

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Vydáno v:Film history (New York, N.Y.) Ročník 32; číslo 3; s. 215 - 220
Hlavní autor: Petiwala, Ada
Médium: Journal Article
Jazyk:angličtina
Vydáno: Sydney Indiana University Press 22.09.2020
Témata:
Aesthetics
Ephemera
EPHEMERATA
Film studies
Handbooks, vade-mecums, etc
Motion pictures
Publicity
Semiotics
Visual culture
Palestinian Territories
Egypt
South Asia
ISSN:0892-2160, 1553-3905
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Abstract In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.
AbstractList In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera--especially publicity materials--in conjunction with or in the absence of the film text.
In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera--especially publicity materials--in conjunction with or in the absence of the film text. KEYWORDS: Lollywood, song booklet, film publicity, art direction, Zerqa (film)
Audience Academic
Author Petiwala, Ada
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SubjectTerms Aesthetics
Ephemera
EPHEMERATA
Film studies
Handbooks, vade-mecums, etc
Motion pictures
Publicity
Semiotics
Visual culture
Title The Film Poster and Song Booklet for Zerqa (1969)
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