The Film Poster and Song Booklet for Zerqa (1969)

In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-p...

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Bibliographic Details
Published in:Film history (New York, N.Y.) Vol. 32; no. 3; pp. 215 - 220
Main Author: Petiwala, Ada
Format: Journal Article
Language:English
Published: Sydney Indiana University Press 22.09.2020
Subjects:
Aesthetics
Ephemera
EPHEMERATA
Film studies
Handbooks, vade-mecums, etc
Motion pictures
Publicity
Semiotics
Visual culture
Palestinian Territories
Egypt
South Asia
ISSN:0892-2160, 1553-3905
Online Access:Get full text
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Summary:In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:0892-2160
1553-3905
DOI:10.2979/filmhistory.32.3.11