The role of visual cues in eWOM on consumers’ behavioral intention and decisions

•This study focuses on visual and verbal cues in eWOM.•We study the effect of visual and verbal cues on consumer intention and behavior.•We draw upon Dual Coding Theory and use a mixed-method approach.•Popularity and performance visual heuristics affect intentions and decision.•User-generated pictur...

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Bibliographic Details

Published in:	Journal of business research Vol. 135; pp. 663 - 675
Main Authors:	Filieri, Raffaele, Lin, Zhibin, Pino, Giovanni, Alguezaui, Salma, Inversini, Alessandro
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.10.2021
Subjects:	Business administration Dual coding theory eWOM Humanities and Social Sciences Online consumer review Performance heuristics Popularity heuristics User-generated picture Popularity heuristics Dual coding theory Online consumer review User-generated picture Performance heuristics eWOM
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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