Tourism and the new generations: emerging trends and social implications in Italy

PurposeThe purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period).Design/methodology...

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Vydáno v:Journal of Tourism Futures Ročník 4; číslo 1; s. 7 - 15
Hlavní autor: Monaco, Salvatore
Médium: Journal Article
Jazyk:angličtina
Vydáno: Bingley Emerald Group Publishing Limited 04.06.2018
Emerald Publishing
Témata:
Behavior
Communication
Digital technology
Gen Z
Generation Z
Generations
Holidays & special occasions
Italy
Millennials
Post-Millennials
Questionnaires
Social impact
Social networks
Social sciences
Society
Tourism
Trends
Italy
ISSN:2055-5911, 2055-592X
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Shrnutí:PurposeThe purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period).Design/methodology/approachAfter reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-assisted web interviewing system, consists of structured questions concerning the practices, attitudes, emerging needs and use of new technologies that characterize Millennials and post-Millennials, with a special focus on tourism.FindingsThe research will consider the differences between the two groups, as well as possible differences within each group linked to other socio-demographic variables (such as gender and area of residence).Originality/valueThe paper addresses a series of innovative questions: what are the practices of Millennials and Post-Millennials as tourists? What are the needs of these generations that the tourist industry must respond to? How do new technologies support Millennials and post-Millennials in their tourism choices? What are the main differences between Millennials and post-Millennials?
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ISSN:2055-5911
2055-592X
DOI:10.1108/JTF-12-2017-0053