Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students

This study advances a differentiated understanding of job ad pre-hire effectiveness. It analyzes the utility values for varying levels of job ad attributes through a hierarchical Bayesian approach to conjoint analysis. This method allows not only to measure the relative importance of different attri...

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Bibliographic Details
Published in:	International journal of human resource management Vol. 33; no. 15; pp. 3019 - 3055
Main Authors:	Petry, Tanja, Treisch, Corinna, Peters, Mike
Format:	Journal Article
Language:	English
Published:	London Routledge 22.08.2022 Taylor & Francis LLC
Subjects:	Academic achievement Applicant attraction Attributes Bayesian analysis Business students choice-based conjoint analysis College students Conjoint analysis Decision making Discrete choice Educational attainment employer branding Employers Familiarity Graduate students Human resource management job ads Occupations Organizational effectiveness Orientation Recruitment recruitment sources student job preferences Students Tasks
ISSN:	0958-5192, 1466-4399
Online Access:	Get full text
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