Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students

This study advances a differentiated understanding of job ad pre-hire effectiveness. It analyzes the utility values for varying levels of job ad attributes through a hierarchical Bayesian approach to conjoint analysis. This method allows not only to measure the relative importance of different attri...

Celý popis

Uloženo v:

Podrobná bibliografie
Vydáno v:	International journal of human resource management Ročník 33; číslo 15; s. 3019 - 3055
Hlavní autoři:	Petry, Tanja, Treisch, Corinna, Peters, Mike
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	London Routledge 22.08.2022 Taylor & Francis LLC
Témata:	Academic achievement Applicant attraction Attributes Bayesian analysis Business students choice-based conjoint analysis College students Conjoint analysis Decision making Discrete choice Educational attainment employer branding Employers Familiarity Graduate students Human resource management job ads Occupations Organizational effectiveness Orientation Recruitment recruitment sources student job preferences Students Tasks
ISSN:	0958-5192, 1466-4399
On-line přístup:	Získat plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Buďte první, kdo okomentuje tento záznam!