Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification

PurposeThe purpose of the study is to highlight the relevance of reactance theory for modeling consumer responses to COVID restrictions. The study also aims to critically evaluate the appropriateness of the most established reactance model (the intertwined model) for studying reactance specifically...

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Bibliographic Details

Published in:	International marketing review Vol. 40; no. 5; pp. 894 - 905
Main Authors:	Matarazzo, Michela, Diamantopoulos, Adamantios
Format:	Journal Article
Language:	English
Published:	London Emerald Publishing Limited 12.12.2023 Emerald Group Publishing Limited
Subjects:	Behavior Communication Compliance Consumers Coronaviruses COVID-19 Ownership changes Pandemics Public health Threats Consumer behavior Reactance theory COVID restrictions Model specification
ISSN:	0265-1335, 1758-6763
Online Access:	Get full text
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