Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and T(w)alking

Within the burgeoning corporate social responsibility (CSR) communication literature, the question of the relationship between CSR practices and CSR communication (or between “walk” and “talk”) has been a central concern. Recently, we observe a growing interest in formative views on the relation bet...

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Veröffentlicht in:Business & society Jg. 59; H. 1; S. 5 - 33
Hauptverfasser: Schoeneborn, Dennis, Morsing, Mette, Crane, Andrew
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Los Angeles, CA SAGE Publications 01.01.2020
SAGE PUBLICATIONS, INC
Schlagworte:
Communication
Companies
Social responsibility
Typology
Walking
communication as constitutive of organization (CCO)
aspirational talk
sensemaking
CSR practices
corporate social responsibility
CSR communication
ISSN:0007-6503, 1552-4205, 1552-4205
Online-Zugang:Volltext
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Zusammenfassung:Within the burgeoning corporate social responsibility (CSR) communication literature, the question of the relationship between CSR practices and CSR communication (or between “walk” and “talk”) has been a central concern. Recently, we observe a growing interest in formative views on the relation between CSR communication and practices, that is, works which ascribe to communication a constitutive role in creating, maintaining, and transforming CSR practices. This article provides an overview of the heterogeneous landscape of formative views on CSR communication scholarship. More specifically, we distinguish between three variants of such formative views: walking-to-talk, talking-to-walk, and t(w)alking. These three orientations differ primarily regarding the temporal dynamics that they ascribe to the relation between CSR communication and practices and regarding the object that is formed through communication. This new typology helps systematize the emerging field of research on CSR communication, and we use it as a compass to provide directions for future research in this area.
Bibliographie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:0007-6503
1552-4205
1552-4205
DOI:10.1177/0007650319845091