Strategy as staged performance: A critical discursive perspective on keynote speeches as a genre of strategic communication

Research summary: In this article, we explore how keynote speeches come into being as a staged genre of strategic communication. In our critical discursive analysis of video data on Apple Inc.'s keynote speeches, we demonstrate how keynote speeches are multimodally accomplished through the embo...

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Bibliographic Details
Published in:	Strategic management journal Vol. 39; no. 3; pp. 639 - 663
Main Authors:	Wenzel, Matthias, Koch, Jochen
Format:	Journal Article
Language:	English
Published:	Chichester, UK John Wiley & Sons Ltd 01.03.2018 John Wiley & Sons, Ltd Wiley Periodicals Inc
Subjects:	Communication Communication research critical discursive analysis Discourse analysis Discursive practices Electronics industry Enactment Genre genre of strategic communication Gestures Managers Multimodality Nonverbal communication Rehearsal Research methodology SPECIAL ISSUE ARTICLE Speeches Strategic management Strategies strategy as practice video methods
ISSN:	0143-2095, 1097-0266
Online Access:	Get full text
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