Research on E-Commerce Database Marketing Based on Machine Learning Algorithm

From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, database marketing has been favored by more marketers wit...

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Bibliographic Details
Published in:	Computational intelligence and neuroscience Vol. 2022; pp. 1 - 13
Main Author:	Chen, Nie
Format:	Journal Article
Language:	English
Published:	New York Hindawi 29.06.2022 John Wiley & Sons, Inc
Subjects:	Algorithms Big Data Competition Consumer behavior Consumers Consumption Customers Data acquisition Data analysis Data base marketing Data entry Data mining Data processing Database marketing Decision making Decision trees Distribution channels Electronic commerce Ferries Information management Information overload Learning algorithms Machine learning Market strategy Marketing research Predictions Statistical methods Support vector machines
ISSN:	1687-5265, 1687-5273, 1687-5273
Online Access:	Get full text
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