Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation

Big data analytics (BDA) is one of the main pillars of Industry 4.0. It has become a promising tool for supporting the competitive advantages of firms by enhancing data-driven performance. Meanwhile, the scarcity of resources on a worldwide level has forced firms to consider sustainable-based perfor...

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Vydáno v:Applied sciences Ročník 10; číslo 19; s. 6784
Hlavní autoři: Ramadan, Muawia, Shuqqo, Hana, Qtaishat, Layalee, Asmar, Hebaa, Salah, Bashir
Médium: Journal Article
Jazyk:angličtina
Vydáno: Basel MDPI AG 01.10.2020
Témata:
Big data
big data analytics (BDA)
Competitive advantage
Data analysis
data availability (DA)
dynamic capabilities
firm performance
innovation
Innovations
Internet of Things
strategic management
Sustainability
Technological innovations
Technology application
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ISSN:2076-3417, 2076-3417
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Shrnutí:Big data analytics (BDA) is one of the main pillars of Industry 4.0. It has become a promising tool for supporting the competitive advantages of firms by enhancing data-driven performance. Meanwhile, the scarcity of resources on a worldwide level has forced firms to consider sustainable-based performance as a critical issue. Additionally, the literature confirms that BDA and innovation can enhance firms’ performance, leading to competitive advantage. However, there is a lack of studies that examine whether or not BDA and innovation alone can sustain a firm’s competitive advantage. Drawing on previous studies and dynamic capability theory, this study proposes that big data analytics capabilities (BDAC), supported by a high level of data availability (DA), can improve innovation capabilities (IC) and, hence, lead to the development of a sustainable competitive advantage (SCA). This study examines the proposed hypotheses by surveying 117 manufacturing firms and analyzing responses via partial least squares–structural equation modeling (PLS-SEM) statistical software. Findings reveal that BDAC relies significantly on the degree of DA and has a significant role in increasing IC. Furthermore, the analysis confirms that IC has a significant and direct effect on a firm’s SCA, while BDAC has no direct effect on SCA. This study provides valuable insights for manufacturing firms to improve their sustainable business performance and theoretical and practical insights into BDA implementation issues in attaining sustainability in processes.
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ISSN:2076-3417
2076-3417
DOI:10.3390/app10196784