How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising. This study examined the impact of an advertising disclosure on young adolescents' advertising literacy (i.e., advertising recognit...

Celý popis

Podrobná bibliografie

Vydáno v:	Journal of advertising Ročník 47; číslo 4; s. 309 - 325
Hlavní autoři:	De Jans, Steffi, Cauberghe, Veroline, Hudders, Liselot
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Abingdon Routledge 02.10.2018 Taylor & Francis, Ltd Taylor & Francis Ltd
Témata:	Acknowledgment Adolescents Advertisements Advertising Between-subjects design Blogs Credibility Disclosure Intervention Literacy Peers Purchase intention Recognition Teenagers
ISSN:	0091-3367, 1557-7805
On-line přístup:	Získat plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!