How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising. This study examined the impact of an advertising disclosure on young adolescents' advertising literacy (i.e., advertising recognit...

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Vydané v:	Journal of advertising Ročník 47; číslo 4; s. 309 - 325
Hlavní autori:	De Jans, Steffi, Cauberghe, Veroline, Hudders, Liselot
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Abingdon Routledge 02.10.2018 Taylor & Francis, Ltd Taylor & Francis Ltd
Predmet:	Acknowledgment Adolescents Advertisements Advertising Between-subjects design Blogs Credibility Disclosure Intervention Literacy Peers Purchase intention Recognition Teenagers
ISSN:	0091-3367, 1557-7805
On-line prístup:	Získať plný text
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