How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising. This study examined the impact of an advertising disclosure on young adolescents' advertising literacy (i.e., advertising recognit...

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Bibliographic Details
Published in:	Journal of advertising Vol. 47; no. 4; pp. 309 - 325
Main Authors:	De Jans, Steffi, Cauberghe, Veroline, Hudders, Liselot
Format:	Journal Article
Language:	English
Published:	Abingdon Routledge 02.10.2018 Taylor & Francis, Ltd Taylor & Francis Ltd
Subjects:	Acknowledgment Adolescents Advertisements Advertising Between-subjects design Blogs Credibility Disclosure Intervention Literacy Peers Purchase intention Recognition Teenagers
ISSN:	0091-3367, 1557-7805
Online Access:	Get full text
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