Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

•Examine AI technologies in marketing via a global lens.•Global lens focuses on three levels of analysis: country, company, and consumer.•Country-level analysis emphasizes the heterogeneity in economic inequality across countries.•Company-level analysis focuses on glocalization.•Consumer-level analy...

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Bibliographic Details
Published in:	International journal of research in marketing Vol. 39; no. 2; pp. 522 - 540
Main Authors:	Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric
Format:	Journal Article
Language:	English
Published:	Elsevier B.V 01.06.2022
Subjects:	Artificial intelligence Audio Automated analysis of text Ethics and privacy Global marketing Glocalization Human–machine interaction Inequality Video Global marketing Glocalization Automated analysis of text Ethics and privacy Video Images Human–machine interaction Audio Artificial intelligence Inequality
ISSN:	0167-8116, 1873-8001
Online Access:	Get full text
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