Mapping the service recovery research landscape: A bibliometric‐based systematic review

With businesses under increasing pressure to provide excellent customer service, postfailure recovery strategies have become critical for long‐term customer satisfaction and loyalty. The domain of service recovery has extensively been examined in academia; however, systematic studies that provide a...

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Bibliographic Details
Published in:Psychology & marketing Vol. 40; no. 10; pp. 2060 - 2087
Main Authors: Mir, Mahmood, Ashraf, Rohail, Syed, Tahir Abbas, Ali, Sara, Nawaz, Raheel
Format: Journal Article
Language:English
Published: Hoboken Wiley Periodicals Inc 01.10.2023
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ISSN:0742-6046, 1520-6793
Online Access:Get full text
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