Value co‐creation in online healthcare communities: The impact of patients’ reference frames on cure and care

The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creatio...

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Veröffentlicht in:	Psychology & marketing Jg. 35; H. 9; S. 629 - 639
Hauptverfasser:	Oerle, Sarah, Lievens, Annouk, Mahr, Dominik
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Hoboken Wiley Periodicals Inc 01.09.2018
Schlagworte:	healthcare communities Medical personnel Online information services other referencing Patients Physician patient relationships self‐referencing Telemedicine value co‐creation
ISSN:	0742-6046, 1520-6793
Online-Zugang:	Volltext
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