Overt and covert customer data collection in online personalized advertising: The role of user emotions

Due to its immense popularity amongst marketing practitioners, online personalized advertising is increasingly becoming the subject of academic research. Although advertisers need to collect a large amount of customer information to develop customized online adverts, the effect of how this informati...

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Vydáno v:	Journal of business research Ročník 141; s. 308 - 320
Hlavní autoři:	Lamprinakos, Grigorios, Magrizos, Solon, Kostopoulos, Ioannis, Drossos, Dimitrios, Santos, David
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Elsevier Inc 01.03.2022
Témata:	Advert personalization Emotions Overt vs. covert data collection Self-validation Advert personalization Overt vs. covert data collection Emotions Self-validation
ISSN:	0148-2963
On-line přístup:	Získat plný text
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