Overt and covert customer data collection in online personalized advertising: The role of user emotions

Due to its immense popularity amongst marketing practitioners, online personalized advertising is increasingly becoming the subject of academic research. Although advertisers need to collect a large amount of customer information to develop customized online adverts, the effect of how this informati...

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Bibliographic Details

Published in:	Journal of business research Vol. 141; pp. 308 - 320
Main Authors:	Lamprinakos, Grigorios, Magrizos, Solon, Kostopoulos, Ioannis, Drossos, Dimitrios, Santos, David
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.03.2022
Subjects:	Advert personalization Emotions Overt vs. covert data collection Self-validation Advert personalization Overt vs. covert data collection Emotions Self-validation
ISSN:	0148-2963
Online Access:	Get full text
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