Recommendation as link prediction in bipartite graphs: A graph kernel-based machine learning approach

Recommender systems have been widely adopted in online applications to suggest products, services, and contents to potential users. Collaborative filtering (CF) is a successful recommendation paradigm that employs transaction information to enrich user and item features for recommendation. By mappin...

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Vydáno v:Decision Support Systems Ročník 54; číslo 2; s. 880 - 890
Hlavní autoři: Li, Xin, Chen, Hsinchun
Médium: Journal Article
Jazyk:angličtina
Vydáno: Amsterdam Elsevier B.V 01.01.2013
Elsevier
Elsevier Sequoia S.A
Témata:
ISSN:0167-9236, 1873-5797
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Shrnutí:Recommender systems have been widely adopted in online applications to suggest products, services, and contents to potential users. Collaborative filtering (CF) is a successful recommendation paradigm that employs transaction information to enrich user and item features for recommendation. By mapping transactions to a bipartite user–item interaction graph, a recommendation problem is converted into a link prediction problem, where the graph structure captures subtle information on relations between users and items. To take advantage of the structure of this graph, we propose a kernel-based recommendation approach and design a novel graph kernel that inspects customers and items (indirectly) related to the focal user–item pair as its context to predict whether there may be a link. In the graph kernel, we generate random walk paths starting from a focal user–item pair and define similarities between user–item pairs based on the random walk paths. We prove the validity of the kernel and apply it in a one-class classification framework for recommendation. We evaluate the proposed approach with three real-world datasets. Our proposed method outperforms state-of-the-art benchmark algorithms, particularly when recommending a large number of items. The experiments show the necessity of capturing user–item graph structure in recommendation. ► We propose a kernel-based approach for link prediction and recommendation. ► We design a graph kernel to exploit features in the context of focal user–item pair. ► The kernel works with a one-class SVM algorithm to predict user–item interactions. ► We prove the validity and computational efficiency of the graph kernel. ► Our model outperforms benchmarks, particularly for large amounts of recommendations.
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ISSN:0167-9236
1873-5797
DOI:10.1016/j.dss.2012.09.019