Recommendation as link prediction in bipartite graphs: A graph kernel-based machine learning approach
Recommender systems have been widely adopted in online applications to suggest products, services, and contents to potential users. Collaborative filtering (CF) is a successful recommendation paradigm that employs transaction information to enrich user and item features for recommendation. By mappin...
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| Published in: | Decision Support Systems Vol. 54; no. 2; pp. 880 - 890 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Amsterdam
Elsevier B.V
01.01.2013
Elsevier Elsevier Sequoia S.A |
| Subjects: | |
| ISSN: | 0167-9236, 1873-5797 |
| Online Access: | Get full text |
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| Summary: | Recommender systems have been widely adopted in online applications to suggest products, services, and contents to potential users. Collaborative filtering (CF) is a successful recommendation paradigm that employs transaction information to enrich user and item features for recommendation. By mapping transactions to a bipartite user–item interaction graph, a recommendation problem is converted into a link prediction problem, where the graph structure captures subtle information on relations between users and items. To take advantage of the structure of this graph, we propose a kernel-based recommendation approach and design a novel graph kernel that inspects customers and items (indirectly) related to the focal user–item pair as its context to predict whether there may be a link. In the graph kernel, we generate random walk paths starting from a focal user–item pair and define similarities between user–item pairs based on the random walk paths. We prove the validity of the kernel and apply it in a one-class classification framework for recommendation. We evaluate the proposed approach with three real-world datasets. Our proposed method outperforms state-of-the-art benchmark algorithms, particularly when recommending a large number of items. The experiments show the necessity of capturing user–item graph structure in recommendation.
► We propose a kernel-based approach for link prediction and recommendation. ► We design a graph kernel to exploit features in the context of focal user–item pair. ► The kernel works with a one-class SVM algorithm to predict user–item interactions. ► We prove the validity and computational efficiency of the graph kernel. ► Our model outperforms benchmarks, particularly for large amounts of recommendations. |
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| Bibliography: | SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 ObjectType-Article-2 content type line 23 |
| ISSN: | 0167-9236 1873-5797 |
| DOI: | 10.1016/j.dss.2012.09.019 |