Tourist engagement and loyalty: gender matters?

This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Par...

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Veröffentlicht in:Current issues in tourism Jg. 24; H. 6; S. 871 - 885
Hauptverfasser: Rasoolimanesh, S. Mostafa, Khoo-Lattimore, Catheryn, Md Noor, Shuhaida, Jaafar, Mastura, Konar, Rupam
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Abingdon Routledge 19.03.2021
Taylor & Francis Ltd
Schlagworte:
Comparative analysis
Fuzzy sets
fuzzy-set qualitative comparative analysis (fsQCA)
gender
Heterogeneity
loyalty
Multivariate statistical analysis
National parks
necessity analysis
partial least squares-structural equation modeling (PLS-SEM)
Qualitative analysis
Structural equation modeling
Tourism
Tourist engagement
Tourists
ISSN:1368-3500, 1747-7603
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Zusammenfassung:This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis to elucidate further insights. The results showed significant differences between the effects of attention on loyalty, with this effect being much stronger for male tourists. However, the findings demonstrated more complex sufficient configurations and heterogeneity among female tourists for achieving high levels of loyalty. This study makes a significant contribution to the research literature by comparing the engagement and loyalty of male and female tourists toward a destination, having identified greater heterogeneity among female tourists. This study has a number of practical implications for local authorities aiming to improve loyalty among male and female tourists.
Bibliographie:ObjectType-Article-1
SourceType-Scholarly Journals-1
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content type line 14
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2020.1765321