Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context

This paper proposes and tests a new conceptual framing for franchisee performance that draws on institutional complexity to explore the interaction of corporate, market, and relational logics of performance. Extant research draws on corporate and market logics to explain performance; however, this d...

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Vydané v:	British journal of management Ročník 36; číslo 1; s. 17 - 33
Hlavní autori:	Newbery, Robert, McKague, Kevin, Muñoz, Pablo, Kimmitt, Jonathan
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	London Blackwell Publishing Ltd 01.01.2025
Predmet:	Comparative analysis Context Frame analysis Interlocking directorates Markets Sales
ISSN:	1045-3172, 1467-8551
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