Chatbot advertising effectiveness: When does the message get through?
Chatbots on social networking sites are a recent innovation in computer-mediated marketing communication. In this study, 245 Facebook users between 18 and 35 years of age (Mage = 25.97, SD = 4.92) were asked to order tickets for the movies through Cinebot, a Facebook chatbot specifically built for t...
Saved in:
| Published in: | Computers in human behavior Vol. 98; pp. 150 - 157 |
|---|---|
| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Elmsford
Elsevier Ltd
01.09.2019
Elsevier Science Ltd |
| Subjects: | |
| ISSN: | 0747-5632, 1873-7692 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Abstract | Chatbots on social networking sites are a recent innovation in computer-mediated marketing communication. In this study, 245 Facebook users between 18 and 35 years of age (Mage = 25.97, SD = 4.92) were asked to order tickets for the movies through Cinebot, a Facebook chatbot specifically built for the study. Afterwards, they were asked to evaluate their experiences via an online survey. The first purpose of this article was to investigate whether and how perceived helpfulness and usefulness of a chatbot consulted on the Facebook Messenger platform affected perceived intrusiveness of chatbot-initiated advertising in a later stage. In a second analysis, the relation between perceived intrusiveness and patronage intentions (i.e. purchase and recommendation intention of the product) was investigated. In addition, the role of message acceptance as a mediator and perceived message relevance as a moderator in this latter model were explored. As, to the best of our knowledge, our study is the first to investigate chatbot advertising, our research findings may hold important managerial implications.
•Chatbots' helpfulness and usefulness negatively affect intrusiveness of chatbot ads.•In turn, Facebook chatbot ads' perceived intrusiveness predict patronage intentions.•However, message acceptance and product involvement explain this relationship\. |
|---|---|
| AbstractList | Chatbots on social networking sites are a recent innovation in computer-mediated marketing communication. In this study, 245 Facebook users between 18 and 35 years of age (Mage = 25.97, SD = 4.92) were asked to order tickets for the movies through Cinebot, a Facebook chatbot specifically built for the study. Afterwards, they were asked to evaluate their experiences via an online survey. The first purpose of this article was to investigate whether and how perceived helpfulness and usefulness of a chatbot consulted on the Facebook Messenger platform affected perceived intrusiveness of chatbot-initiated advertising in a later stage. In a second analysis, the relation between perceived intrusiveness and patronage intentions (i.e. purchase and recommendation intention of the product) was investigated. In addition, the role of message acceptance as a mediator and perceived message relevance as a moderator in this latter model were explored. As, to the best of our knowledge, our study is the first to investigate chatbot advertising, our research findings may hold important managerial implications.
•Chatbots' helpfulness and usefulness negatively affect intrusiveness of chatbot ads.•In turn, Facebook chatbot ads' perceived intrusiveness predict patronage intentions.•However, message acceptance and product involvement explain this relationship\. Chatbots on social networking sites are a recent innovation in computer-mediated marketing communication. In this study, 245 Facebook users between 18 and 35 years of age (Mage = 25.97, SD = 4.92) were asked to order tickets for the movies through Cinebot, a Facebook chatbot specifically built for the study. Afterwards, they were asked to evaluate their experiences via an online survey. The first purpose of this article was to investigate whether and how perceived helpfulness and usefulness of a chatbot consulted on the Facebook Messenger platform affected perceived intrusiveness of chatbot-initiated advertising in a later stage. In a second analysis, the relation between perceived intrusiveness and patronage intentions (i.e. purchase and recommendation intention of the product) was investigated. In addition, the role of message acceptance as a mediator and perceived message relevance as a moderator in this latter model were explored. As, to the best of our knowledge, our study is the first to investigate chatbot advertising, our research findings may hold important managerial implications. |
| Author | Van den Broeck, Evert Poels, Karolien Zarouali, Brahim |
| Author_xml | – sequence: 1 givenname: Evert surname: Van den Broeck fullname: Van den Broeck, Evert email: evert.vandenbroeck@uantwerpen.be organization: Department of Communication Sciences, University of Antwerp, Antwerp, Belgium – sequence: 2 givenname: Brahim surname: Zarouali fullname: Zarouali, Brahim email: b.zarouali@uva.nl organization: Department of Communication Sciences, University of Antwerp, Antwerp, Belgium – sequence: 3 givenname: Karolien surname: Poels fullname: Poels, Karolien email: karolien.poels@uantwerpen.be organization: Department of Communication Sciences, University of Antwerp, Antwerp, Belgium |
| BookMark | eNp9kEtLxDAQgIMouK7-AG8Fz62TJk1aPYgsvkDwongMaTrZZlkbTbIL_nuzrCcPnoZ5fDPMd0IOJz8hIecUKgpUXK4qM_ZVDbSrgFcA3QGZ0VayUoquPiQzkFyWjWD1MTmJcQUATQNiRu4Wo069T4UethiSi25aFmgtmuS2OGGMV8X7iFMxeIxFGrH4yDW9xGKJKefBb5bjzSk5snod8ew3zsnb_d3r4rF8fnl4Wtw-l4aJNpXWAnBhhRZtL_oWaj3ohhqpLTAQNHeQ2543RnBgQ20E9q1EJnk9wNB1jM3JxX7vZ_BfG4xJrfwmTPmkqmveiAYkgzxF91Mm-BgDWvUZ3IcO34qC2tlSK5VtqZ0tBVxlW5mRfxjjkk7OTylot_6XvN6TmB_fOgwqGoeTwcGFbFEN3v1D_wBQkoXG |
| CitedBy_id | crossref_primary_10_1080_10447318_2022_2144126 crossref_primary_10_1108_INTR_10_2023_0866 crossref_primary_10_1177_10949968241261301 crossref_primary_10_3389_fpsyg_2022_902782 crossref_primary_10_1177_09760016241259851 crossref_primary_10_1016_j_chb_2023_108053 crossref_primary_10_1108_JCM_05_2024_6825 crossref_primary_10_1016_j_ijinfomgt_2022_102532 crossref_primary_10_1093_iwc_iwad024 crossref_primary_10_1142_S0219649223500594 crossref_primary_10_1177_10949968221095549 crossref_primary_10_1177_01655515221124066 crossref_primary_10_24857_rgsa_v18n1_166 crossref_primary_10_1016_j_jbusres_2022_06_044 crossref_primary_10_1108_EJIM_05_2024_0520 crossref_primary_10_1080_10447318_2023_2234114 crossref_primary_10_1016_j_pubrev_2023_102385 crossref_primary_10_1016_j_jjimei_2025_100339 crossref_primary_10_1007_s10209_023_01058_y crossref_primary_10_1007_s11042_023_17521_0 crossref_primary_10_1080_00913367_2025_2511188 crossref_primary_10_1177_01672533241291421 crossref_primary_10_1080_10919392_2023_2215666 crossref_primary_10_1080_00218499_2025_2537503 crossref_primary_10_1111_ijcs_13027 crossref_primary_10_1016_j_jretconser_2024_103867 crossref_primary_10_1016_j_teler_2025_100213 crossref_primary_10_4018_JOEUC_328089 crossref_primary_10_1007_s10209_023_01000_2 crossref_primary_10_1016_j_techfore_2024_123414 crossref_primary_10_30658_hmc_8_11 crossref_primary_10_1016_j_chbah_2023_100030 crossref_primary_10_1016_j_ipm_2021_102838 crossref_primary_10_1108_INTR_01_2021_0030 crossref_primary_10_1016_j_jbusres_2020_09_009 crossref_primary_10_1111_isj_12507 crossref_primary_10_1016_j_ijhcs_2021_102630 crossref_primary_10_1080_10447318_2022_2108669 crossref_primary_10_1016_j_chb_2022_107488 crossref_primary_10_1080_02508281_2024_2439321 crossref_primary_10_1016_j_jretconser_2023_103562 crossref_primary_10_1080_23311975_2021_1876545 crossref_primary_10_1016_j_jretconser_2020_102096 crossref_primary_10_1002_mar_21548 crossref_primary_10_1080_00913367_2022_2043795 crossref_primary_10_1108_JM2_01_2023_0004 crossref_primary_10_25300_MISQ_2025_19133 crossref_primary_10_1108_ACI_01_2022_0021 crossref_primary_10_1080_02650487_2025_2541505 crossref_primary_10_2196_19127 crossref_primary_10_1186_s40359_024_02083_z crossref_primary_10_1080_15332969_2024_2349342 crossref_primary_10_1057_s41264_022_00154_z crossref_primary_10_1080_10447318_2024_2400398 crossref_primary_10_1002_cb_2505 crossref_primary_10_1016_j_chb_2020_106608 crossref_primary_10_1080_19312458_2022_2156489 crossref_primary_10_1002_jcpy_1330 crossref_primary_10_1080_10447318_2024_2316373 crossref_primary_10_1016_j_jbusres_2020_11_006 crossref_primary_10_7906_indecs_19_3_6 crossref_primary_10_1108_INTR_02_2020_0072 crossref_primary_10_1108_K_11_2021_1119 crossref_primary_10_1108_NBRI_06_2021_0041 crossref_primary_10_1016_j_chb_2021_106919 crossref_primary_10_1080_15252019_2023_2262456 crossref_primary_10_56294_dm202250 crossref_primary_10_1016_j_tele_2021_101644 crossref_primary_10_3390_electronics11101579 crossref_primary_10_1016_j_techfore_2023_122722 crossref_primary_10_1177_10949968231177618 crossref_primary_10_1016_j_chb_2024_108516 crossref_primary_10_1108_INTR_11_2019_0447 crossref_primary_10_33206_mjss_1638526 crossref_primary_10_1016_j_jretconser_2023_103264 crossref_primary_10_1016_j_techsoc_2020_101280 crossref_primary_10_1016_j_im_2024_104033 crossref_primary_10_1016_j_dajour_2023_100168 crossref_primary_10_1145_3610192 crossref_primary_10_1108_EJM_02_2020_0084 crossref_primary_10_1089_cyber_2021_0318 crossref_primary_10_1108_ARLA_07_2021_0140 crossref_primary_10_1080_00913367_2024_2403613 crossref_primary_10_1080_08838151_2022_2153842 crossref_primary_10_1016_j_chb_2021_106747 crossref_primary_10_3389_fpsyg_2022_1024991 crossref_primary_10_1080_13527266_2023_2199026 crossref_primary_10_1080_02650487_2023_2242020 crossref_primary_10_1177_10776990251328625 crossref_primary_10_3390_dj13060261 crossref_primary_10_1108_JRIM_03_2022_0089 crossref_primary_10_1016_j_elerap_2021_101098 crossref_primary_10_1080_10447318_2023_2266254 crossref_primary_10_1080_0144929X_2025_2547916 crossref_primary_10_1016_j_jretconser_2021_102718 crossref_primary_10_1080_02650487_2021_1951510 crossref_primary_10_1080_10496491_2024_2318668 crossref_primary_10_1111_beer_12761 crossref_primary_10_1007_s12525_023_00633_8 crossref_primary_10_1016_j_jbusres_2020_12_051 crossref_primary_10_1016_j_jretconser_2025_104293 crossref_primary_10_1111_ijcs_12933 crossref_primary_10_1080_02650487_2024_2411669 crossref_primary_10_1016_j_ijinfomgt_2025_102954 crossref_primary_10_1002_cb_2034 crossref_primary_10_5817_CP2024_2_7 crossref_primary_10_1108_ITP_04_2021_0255 crossref_primary_10_1016_j_jbusres_2022_02_049 crossref_primary_10_1089_cyber_2021_0057 crossref_primary_10_1016_j_heliyon_2023_e16074 crossref_primary_10_1109_ACCESS_2021_3100885 crossref_primary_10_1016_j_aei_2021_101246 crossref_primary_10_1155_2022_2501538 crossref_primary_10_1016_j_jbusres_2023_114124 crossref_primary_10_1108_IJRDM_05_2022_0163 crossref_primary_10_1080_10941665_2023_2264972 crossref_primary_10_1016_j_jbusres_2023_114403 crossref_primary_10_3390_jtaer19040142 crossref_primary_10_3389_fcomm_2024_1470327 crossref_primary_10_1080_10454446_2023_2209775 crossref_primary_10_1016_j_jbusres_2023_113838 crossref_primary_10_1145_3579532 crossref_primary_10_1016_j_intmar_2021_03_005 crossref_primary_10_1016_j_jhtm_2023_02_010 crossref_primary_10_1016_j_jbusres_2025_115661 crossref_primary_10_1016_j_tele_2021_101721 crossref_primary_10_1108_IJRDM_08_2020_0312 crossref_primary_10_1108_INTR_01_2021_0049 crossref_primary_10_1155_2022_2552099 crossref_primary_10_1108_EJM_01_2019_0092 crossref_primary_10_1016_j_techfore_2023_122921 crossref_primary_10_3390_informatics11040094 crossref_primary_10_1016_j_chbah_2025_100178 crossref_primary_10_1016_j_techfore_2022_121772 crossref_primary_10_1016_j_heliyon_2024_e37627 crossref_primary_10_1002_mar_21888 crossref_primary_10_1016_j_chb_2025_108733 |
| Cites_doi | 10.2753/JOA0091-3367410105 10.1089/cyber.2017.0518 10.1509/jmkg.71.3.143 10.1111/j.1083-6101.1999.tb00337.x 10.1145/641205.641211 10.1111/j.1083-6101.2010.01530.x 10.1080/00913367.2002.10673665 10.1016/j.chb.2015.04.049 10.1080/10641734.2014.912595 10.1080/00273170701341316 10.25300/MISQ/2014/38.2.10 10.1080/15252019.2007.10722129 10.1057/ejis.2010.47 10.1086/208954 10.2979/esj.2003.2.2.7 10.1177/0092070305276149 10.1080/15252019.2010.10722167 10.1108/EJM-01-2014-0012 10.1080/15252019.2007.10722130 10.2753/JOA0091-3367350403 10.1504/IJMC.2007.014177 10.2307/249008 10.1086/510216 10.1287/mksc.1100.0583 10.1177/0002764217717560 10.1257/jel.54.2.442 10.1509/jmkg.66.2.120.18470 10.1080/09652540903511308 10.1300/J046v20n01_04 10.1016/j.jbusres.2011.07.019 10.1108/17505931211241350 10.1086/497545 10.1002/mar.20196 10.1007/s11002-012-9222-1 10.1080/00913367.2002.10673678 10.1057/palgrave.jt.5740158 10.1111/j.1083-6101.2012.01595.x 10.1002/tie.21452 10.1016/j.jretconser.2012.04.005 10.1016/j.chb.2017.01.008 10.1080/10641734.2016.1171182 |
| ContentType | Journal Article |
| Copyright | 2019 Elsevier Ltd Copyright Elsevier Science Ltd. Sep 2019 |
| Copyright_xml | – notice: 2019 Elsevier Ltd – notice: Copyright Elsevier Science Ltd. Sep 2019 |
| DBID | AAYXX CITATION 7SC 8FD JQ2 L7M L~C L~D |
| DOI | 10.1016/j.chb.2019.04.009 |
| DatabaseName | CrossRef Computer and Information Systems Abstracts Technology Research Database ProQuest Computer Science Collection Advanced Technologies Database with Aerospace Computer and Information Systems Abstracts Academic Computer and Information Systems Abstracts Professional |
| DatabaseTitle | CrossRef Computer and Information Systems Abstracts Technology Research Database Computer and Information Systems Abstracts – Academic Advanced Technologies Database with Aerospace ProQuest Computer Science Collection Computer and Information Systems Abstracts Professional |
| DatabaseTitleList | Computer and Information Systems Abstracts |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Psychology Computer Science |
| EISSN | 1873-7692 |
| EndPage | 157 |
| ExternalDocumentID | 10_1016_j_chb_2019_04_009 S0747563219301499 |
| GroupedDBID | --K --M -~X .DC .~1 0R~ 186 1B1 1RT 1~. 1~5 29F 4.4 457 4G. 53G 5GY 5VS 6J9 7-5 71M 8P~ 9JN 9JO AABNK AACTN AADFP AAEDT AAEDW AAFJI AAGJA AAGUQ AAIAV AAIKJ AAKOC AALRI AAOAW AAQFI AAQXK AAXUO AAYFN ABBOA ABFNM ABFRF ABIVO ABJNI ABMAC ABMMH ABOYX ABXDB ABYKQ ACDAQ ACGFO ACGFS ACHQT ACNNM ACRLP ACXNI ACZNC ADBBV ADEZE ADHUB ADJOM ADMUD AEBSH AEFWE AEKER AFFNX AFKWA AFTJW AFYLN AGHFR AGUBO AGYEJ AHHHB AHZHX AIALX AIEXJ AIKHN AITUG AJBFU AJOXV AKYCK ALMA_UNASSIGNED_HOLDINGS AMFUW AMRAJ AOMHK AOUOD ASPBG AVARZ AVWKF AXJTR AZFZN BKOJK BLXMC CS3 DU5 EBS EFJIC EFLBG EJD EO8 EO9 EP2 EP3 F5P FA8 FDB FEDTE FGOYB FIRID FNPLU FYGXN G-2 G-Q GBLVA GBOLZ HF~ HLZ HMW HVGLF HZ~ H~9 IHE J1W KOM LG9 LPU M3V M41 MO0 N9A NHB O-L O9- OAUVE OKEIE OZT P-8 P-9 P2P PC. PRBVW Q38 R2- RIG ROL RPZ RXW SBC SCC SDF SDG SDP SES SEW SPC SPCBC SPS SSB SSO SSV SSY SSZ T5K TAE UMD UNMZH WUQ XPP XSW ZCA ~G- 9DU AATTM AAXKI AAYWO AAYXX ABWVN ACLOT ACRPL ACVFH ADCNI ADNMO AEIPS AEUPX AFJKZ AFPUW AGQPQ AIGII AIIUN AKBMS AKRWK AKYEP ANKPU APXCP CITATION EFKBS ~HD 7SC 8FD AGCQF JQ2 L7M L~C L~D |
| ID | FETCH-LOGICAL-c368t-ff0046f6a68b6b802ada51c7af030616f6e4fb45c6403d2c6eb87e3742d0d9933 |
| ISICitedReferencesCount | 154 |
| ISICitedReferencesURI | http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=000471355500016&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| ISSN | 0747-5632 |
| IngestDate | Wed Aug 13 06:28:11 EDT 2025 Tue Nov 18 22:38:39 EST 2025 Sat Nov 29 07:13:01 EST 2025 Fri Feb 23 02:13:53 EST 2024 |
| IsDoiOpenAccess | false |
| IsOpenAccess | true |
| IsPeerReviewed | true |
| IsScholarly | true |
| Keywords | Social media advertising Social networking sites Chatbot Advertising effectiveness Chatbot advertising |
| Language | English |
| LinkModel | OpenURL |
| MergedId | FETCHMERGED-LOGICAL-c368t-ff0046f6a68b6b802ada51c7af030616f6e4fb45c6403d2c6eb87e3742d0d9933 |
| Notes | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 |
| OpenAccessLink | https://www.sciencedirect.com/science/article/pii/S0747563219301499 |
| PQID | 2245650730 |
| PQPubID | 2038346 |
| PageCount | 8 |
| ParticipantIDs | proquest_journals_2245650730 crossref_primary_10_1016_j_chb_2019_04_009 crossref_citationtrail_10_1016_j_chb_2019_04_009 elsevier_sciencedirect_doi_10_1016_j_chb_2019_04_009 |
| PublicationCentury | 2000 |
| PublicationDate | September 2019 2019-09-00 20190901 |
| PublicationDateYYYYMMDD | 2019-09-01 |
| PublicationDate_xml | – month: 09 year: 2019 text: September 2019 |
| PublicationDecade | 2010 |
| PublicationPlace | Elmsford |
| PublicationPlace_xml | – name: Elmsford |
| PublicationTitle | Computers in human behavior |
| PublicationYear | 2019 |
| Publisher | Elsevier Ltd Elsevier Science Ltd |
| Publisher_xml | – name: Elsevier Ltd – name: Elsevier Science Ltd |
| References | van Doorn, Hoekstra (bib13) 2013; 24 Li, Edwards, Lee (bib38) 2002; 31 Hayes (bib25) 2017 Kelly, Kerr, Drennan (bib31) 2010; 10 Coyle, Smith, Platt (bib10) 2012; 6 Shawar, Atwell (bib49) 2007; Vol. 22 Gao, Rohm, Sultan, Huang (bib19) 2012; 54 Boerman, Kruikemeier, Borgesius (bib5) 2017; 0 Brandtzaeg, Følstad (bib7) 2017 Baker, Parasuraman, Grewal, Voss (bib3) 2002; 66 Morris, Choi, Ju (bib43) 2016; 37 Heinonen, Strandvik (bib26) 2007; 5 Tafesse, Korneliussen (bib51) 2012; 19 Wakefield, Wakefield, Baker, Wang (bib56) 2011; 20 Escalas (bib15) 2007; 33 Jelassi, Enders (bib28) 2004 Bauer, Reichardt, Barnes, Neumann (bib4) 2005; 6 Facebook (bib16) 2015 Johnson, Bruner, Kumar (bib30) 2006; 35 Lee, Kim, Sundar (bib36) 2015; 51 Xu, Gupta, Pan (bib63) 2009 Gefen, Straub (bib22) 2003; 2 Kunze (bib34) 2016, February 2 Constine (bib9) 2016, December 4 . Acquisti, Taylor, Wagman (bib1) 2016; 54 Yin, Bond, Zhang (bib65) 2014; 38 Siau, Shen (bib50) 2003; 46 Wehmeyer (bib60) 2007; 6 Nysveen, Pedersen, Thorbjørnsen (bib44) 2005; 33 Merisavo, Kajalo, Karjaluoto, Virtanen, Salmenkivi, Raulas (bib41) 2007; 7 Edwards, Li, Lee (bib14) 2002; 31 Gazley, Hunt, McLaren (bib21) 2015; 49 Jung (bib69) 2017; 70 Kulviwat, Bruner, Kumar, Nasco, Clark (bib33) 2007; 24 Luna-Nevarez, Torres (bib40) 2015; 36 Prendinger, Ishizuka (bib47) 2013 Walther, Liang, Jake, Ganster, Wohn, Emington (bib57) 2012; 18 Unni, Harmon (bib54) 2007; 7 Jenkins, Churchill, Cox, Smith (bib29) 2007 Tate (bib52) 2016, June 22 Lee, Chang (bib35) 2011; 16 Davis (bib68) 1985 Davis (bib12) 1989 Jarvenpaa, Tractinsky, Saarinen (bib27) 1999; 5 Kocielnik, Hsieh (bib32) 2017 Preacher, Rucker, Hayes (bib46) 2007; 42 Rettie, Grandcolas, Deakins (bib48) 2005; 13 Craftworkz (bib11) 2018 Chattabot (n.d.). Messenger Bot - Chattabot.com. Retrieved March 21, 2018, from Facebook. (s.d.). Facebook Ads Guide. Retrieved April 7, 2016, from Lind, Salomonson (bib39) 2006 Van den Broeck, Poels, Walrave (bib55) 2017; 61 Haghirian, Madlberger (bib24) 2005 Wang, Petrina (bib59) 2013; 4 Gartner Inc (bib20) 2018, February 19 Wang, Baker, Wagner, Wakefield (bib58) 2007; 71 Petty, Cacioppo, Schumann (bib45) 1983; 10 Xu (bib62) 2006; 47 Zarouali, Van den Broeck, Walrave, Poels (bib66) 2018; 21 Goldfarb, Tucker (bib23) 2011; 30 Yang (bib64) 2007; 20 Morgan-Thomas, Veloutsou (bib42) 2013; 66 Facebook (bib17) 2018 Letheren, Glavas (bib37) 2017, March 17 Zumstein, Hundertmark (bib67) 2017; 15 Baek, Morimoto (bib2) 2012; 41 Truong, Simmons (bib53) 2010; 18 Bond, Ferraro, Luxton, Sands (bib6) 2010 Williams, Drolet (bib61) 2005; 32 Lind (10.1016/j.chb.2019.04.009_bib39) 2006 Truong (10.1016/j.chb.2019.04.009_bib53) 2010; 18 Craftworkz (10.1016/j.chb.2019.04.009_bib11) 2018 Siau (10.1016/j.chb.2019.04.009_bib50) 2003; 46 Lee (10.1016/j.chb.2019.04.009_bib35) 2011; 16 Johnson (10.1016/j.chb.2019.04.009_bib30) 2006; 35 Wehmeyer (10.1016/j.chb.2019.04.009_bib60) 2007; 6 Tafesse (10.1016/j.chb.2019.04.009_bib51) 2012; 19 Walther (10.1016/j.chb.2019.04.009_bib57) 2012; 18 Heinonen (10.1016/j.chb.2019.04.009_bib26) 2007; 5 Li (10.1016/j.chb.2019.04.009_bib38) 2002; 31 Boerman (10.1016/j.chb.2019.04.009_bib5) 2017; 0 Merisavo (10.1016/j.chb.2019.04.009_bib41) 2007; 7 Gazley (10.1016/j.chb.2019.04.009_bib21) 2015; 49 Jung (10.1016/j.chb.2019.04.009_bib69) 2017; 70 Zumstein (10.1016/j.chb.2019.04.009_bib67) 2017; 15 Goldfarb (10.1016/j.chb.2019.04.009_bib23) 2011; 30 Wang (10.1016/j.chb.2019.04.009_bib59) 2013; 4 Shawar (10.1016/j.chb.2019.04.009_bib49) 2007; Vol. 22 Hayes (10.1016/j.chb.2019.04.009_bib25) 2017 Kelly (10.1016/j.chb.2019.04.009_bib31) 2010; 10 Wang (10.1016/j.chb.2019.04.009_bib58) 2007; 71 Unni (10.1016/j.chb.2019.04.009_bib54) 2007; 7 Coyle (10.1016/j.chb.2019.04.009_bib10) 2012; 6 Preacher (10.1016/j.chb.2019.04.009_bib46) 2007; 42 Edwards (10.1016/j.chb.2019.04.009_bib14) 2002; 31 Lee (10.1016/j.chb.2019.04.009_bib36) 2015; 51 van Doorn (10.1016/j.chb.2019.04.009_bib13) 2013; 24 Prendinger (10.1016/j.chb.2019.04.009_bib47) 2013 10.1016/j.chb.2019.04.009_bib18 Haghirian (10.1016/j.chb.2019.04.009_bib24) 2005 Yin (10.1016/j.chb.2019.04.009_bib65) 2014; 38 Acquisti (10.1016/j.chb.2019.04.009_bib1) 2016; 54 Jarvenpaa (10.1016/j.chb.2019.04.009_bib27) 1999; 5 10.1016/j.chb.2019.04.009_bib8 Davis (10.1016/j.chb.2019.04.009_bib12) 1989 Van den Broeck (10.1016/j.chb.2019.04.009_bib55) 2017; 61 Yang (10.1016/j.chb.2019.04.009_bib64) 2007; 20 Escalas (10.1016/j.chb.2019.04.009_bib15) 2007; 33 Zarouali (10.1016/j.chb.2019.04.009_bib66) 2018; 21 Morris (10.1016/j.chb.2019.04.009_bib43) 2016; 37 Xu (10.1016/j.chb.2019.04.009_bib62) 2006; 47 Baker (10.1016/j.chb.2019.04.009_bib3) 2002; 66 Jelassi (10.1016/j.chb.2019.04.009_bib28) 2004 Baek (10.1016/j.chb.2019.04.009_bib2) 2012; 41 Davis (10.1016/j.chb.2019.04.009_bib68) 1985 Luna-Nevarez (10.1016/j.chb.2019.04.009_bib40) 2015; 36 Kunze (10.1016/j.chb.2019.04.009_bib34) 2016 Wakefield (10.1016/j.chb.2019.04.009_bib56) 2011; 20 Xu (10.1016/j.chb.2019.04.009_bib63) 2009 Bond (10.1016/j.chb.2019.04.009_bib6) 2010 Gao (10.1016/j.chb.2019.04.009_bib19) 2012; 54 Petty (10.1016/j.chb.2019.04.009_bib45) 1983; 10 Kocielnik (10.1016/j.chb.2019.04.009_bib32) 2017 Kulviwat (10.1016/j.chb.2019.04.009_bib33) 2007; 24 Rettie (10.1016/j.chb.2019.04.009_bib48) 2005; 13 Williams (10.1016/j.chb.2019.04.009_bib61) 2005; 32 Nysveen (10.1016/j.chb.2019.04.009_bib44) 2005; 33 Tate (10.1016/j.chb.2019.04.009_bib52) 2016 Facebook (10.1016/j.chb.2019.04.009_bib16) 2015 Letheren (10.1016/j.chb.2019.04.009_bib37) 2017 Jenkins (10.1016/j.chb.2019.04.009_bib29) 2007 Bauer (10.1016/j.chb.2019.04.009_bib4) 2005; 6 Gartner Inc (10.1016/j.chb.2019.04.009_bib20) 2018 Brandtzaeg (10.1016/j.chb.2019.04.009_bib7) 2017 Facebook (10.1016/j.chb.2019.04.009_bib17) 2018 Morgan-Thomas (10.1016/j.chb.2019.04.009_bib42) 2013; 66 Gefen (10.1016/j.chb.2019.04.009_bib22) 2003; 2 Constine (10.1016/j.chb.2019.04.009_bib9) 2016 |
| References_xml | – year: 2017, March 17 ident: bib37 article-title: Embracing the bots: How direct to consumer advertising is about to change forever – volume: 18 start-page: 239 year: 2010 end-page: 256 ident: bib53 article-title: Perceived intrusiveness in digital advertising: Strategic marketing implications publication-title: Journal of Strategic Marketing – volume: Vol. 22 start-page: 29 year: 2007 end-page: 49 ident: bib49 article-title: Chatbots: Are they really useful? publication-title: Ldv forum – year: 2016, June 22 ident: bib52 article-title: The 5 most inspiring chatbots on Facebook messenger – volume: 61 start-page: 653 year: 2017 end-page: 671 ident: bib55 article-title: A factorial survey study on the influence of advertising place and the use of personal data on user acceptance of Facebook ads publication-title: American Behavioral Scientist – start-page: 319 year: 1989 end-page: 340 ident: bib12 article-title: Perceived usefulness, perceived ease of use, and user acceptance of information technology publication-title: MIS Quarterly – volume: 2 start-page: 7 year: 2003 end-page: 24 ident: bib22 article-title: Managing User Trust in B2C e-Services publication-title: e-service Journal – volume: 38 start-page: 539 year: 2014 end-page: 560 ident: bib65 article-title: Anxious or angry? Effects of discrete emotions on the perceived helpfulness of online reviews publication-title: MIS Quarterly – year: 2009 ident: bib63 article-title: Balancing user privacy concerns in the adoption of location-based services: An empirical analysis across pull-based and push-based applications – volume: 7 start-page: 28 year: 2007 end-page: 40 ident: bib54 article-title: Perceived effectiveness of push vs. pull mobile location based advertising publication-title: Journal of Interactive Advertising – volume: 13 start-page: 304 year: 2005 end-page: 312 ident: bib48 article-title: Text message advertising: Response rates and branding effects publication-title: Journal of Targeting, Measurement and Analysis for Marketing – volume: 4 year: 2013 ident: bib59 article-title: Using learning analytics to understand the design of an intelligent language tutor – chatbot lucy publication-title: International Journal of Advanced Computer Science and Applications (IJACSA) – volume: 6 year: 2007 ident: bib60 article-title: Mobile ad intrusiveness-The effects of message type and situation publication-title: BLED 2007 Proceedings – year: 2013 ident: bib47 article-title: Life-like characters: Tools, affective functions, and applications – volume: 70 start-page: 303 year: 2017 end-page: 309 ident: bib69 article-title: The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern publication-title: Computers in Human Behavior – reference: Facebook. (s.d.). Facebook Ads Guide. Retrieved April 7, 2016, from – volume: 66 start-page: 120 year: 2002 end-page: 141 ident: bib3 article-title: The influence of multiple store environment cues on perceived merchandise value and patronage intentions publication-title: Journal of Marketing – year: 2016, December 4 ident: bib9 article-title: Facebook launches Messenger platform with chatbots – year: 2005 ident: bib24 article-title: Consumer attitude toward advertising via mobile devices - an empirical investigation among Austrian users – volume: 16 start-page: 171 year: 2011 end-page: 200 ident: bib35 article-title: Consumer attitudes toward online mass customization: An application of extended technology acceptance model publication-title: Journal of Computer-Mediated Communication – volume: 71 start-page: 143 year: 2007 end-page: 157 ident: bib58 article-title: Can a retail web site Be social? publication-title: Journal of Marketing – year: 2018, February 19 ident: bib20 article-title: Gartner says 25 percent of customer service operations will use virtual customer assistants by 2020 – volume: 24 start-page: 1059 year: 2007 end-page: 1084 ident: bib33 article-title: Toward a unified theory of consumer acceptance technology publication-title: Psychology and Marketing – volume: 5 year: 1999 ident: bib27 article-title: Consumer trust in an internet store: A cross-cultural validation publication-title: Journal of Computer-Mediated Communication – start-page: 377 year: 2017 end-page: 392 ident: bib7 article-title: Why people use chatbots publication-title: International conference on internet science – volume: 20 start-page: 118 year: 2011 end-page: 132 ident: bib56 article-title: How website socialness leads to website use publication-title: European Journal of Information Systems – volume: 33 start-page: 421 year: 2007 end-page: 429 ident: bib15 article-title: Self-referencing and persuasion: Narrative transportation versus analytical elaboration publication-title: Journal of Consumer Research – volume: 49 start-page: 1686 year: 2015 end-page: 1708 ident: bib21 article-title: The effects of location-based-services on consumer purchase intention at point of purchasenull publication-title: European Journal of Marketing – start-page: 124 year: 2006 end-page: 138 ident: bib39 article-title: The Role of Virtual Servants in e-Interaction publication-title: PragWeb – volume: 31 start-page: 37 year: 2002 end-page: 47 ident: bib38 article-title: Measuring the intrusiveness of advertisements: Scale development and validation publication-title: Journal of Advertising – volume: 35 start-page: 35 year: 2006 end-page: 52 ident: bib30 article-title: Interactivity and its facets revisited: Theory and empirical test publication-title: Journal of Advertising – start-page: 76 year: 2007 end-page: 83 ident: bib29 article-title: Analysis of user interaction with service oriented chatbot systems publication-title: International conference on human-computer interaction – year: 2018 ident: bib11 article-title: Movie theater chat-bot – volume: 24 start-page: 339 year: 2013 end-page: 351 ident: bib13 article-title: Customization of online advertising: The role of intrusiveness publication-title: Marketing Letters – start-page: 2193 year: 2017 end-page: 2207 ident: bib32 article-title: Send me a different message: Utilizing cognitive space to create engaging message triggers publication-title: Proceedings of the 2017 ACM conference on computer supported cooperative work and social computing - CSCW ’17 – volume: 51 start-page: 336 year: 2015 end-page: 343 ident: bib36 article-title: Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes publication-title: Computers in Human Behavior – volume: 36 start-page: 1 year: 2015 end-page: 19 ident: bib40 article-title: Consumer attitudes toward social network advertising publication-title: Journal of Current Issues and Research in Advertising – volume: 20 start-page: 33 year: 2007 end-page: 49 ident: bib64 article-title: Exploring factors affecting consumer intention to use mobile advertising in taiwan publication-title: Journal of International Consumer Marketing – volume: 32 start-page: 343 year: 2005 end-page: 354 ident: bib61 article-title: Age‐related differences in responses to emotional advertisements publication-title: Journal of Consumer Research – volume: 6 start-page: 181 year: 2005 ident: bib4 article-title: Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study publication-title: Journal of Electronic Commerce Research – volume: 66 start-page: 21 year: 2013 end-page: 27 ident: bib42 article-title: Beyond technology acceptance: Brand relationships and online brand experience publication-title: Journal of Business Research – volume: 6 start-page: 27 year: 2012 end-page: 41 ident: bib10 article-title: “I'm here to help” How companies' microblog responses to consumer problems influence brand perceptions publication-title: Journal of Research in Interactive Marketing – reference: Chattabot (n.d.). Messenger Bot - Chattabot.com. Retrieved March 21, 2018, from – year: 2004 ident: bib28 article-title: Leveraging wireless technology for mobile advertising – volume: 33 start-page: 330 year: 2005 ident: bib44 article-title: Intentions to use mobile services: Antecedents and cross-service comparisons publication-title: Journal of the Academy of Marketing Science – volume: 7 start-page: 41 year: 2007 end-page: 50 ident: bib41 article-title: An empirical study of the drivers of consumer acceptance of mobile advertising publication-title: Journal of Interactive Advertising – volume: 42 start-page: 185 year: 2007 end-page: 227 ident: bib46 article-title: Addressing moderated mediation hypotheses: Theory, methods, and prescriptions publication-title: Multivariate Behavioral Research – year: 2016, February 2 ident: bib34 article-title: On chatbots – volume: 21 start-page: 491 year: 2018 end-page: 497 ident: bib66 article-title: Predicting consumer responses to a chatbot on Facebook publication-title: Cyberpsychology, Behavior, and Social Networking – volume: 37 start-page: 165 year: 2016 end-page: 182 ident: bib43 article-title: Are social marketing and advertising communications (SMACs) meaningful?: A survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intrusiveness publication-title: Journal of Current Issues and Research in Advertising – year: 2015 ident: bib16 article-title: About advertising on Facebook – volume: 31 start-page: 83 year: 2002 end-page: 95 ident: bib14 article-title: Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads publication-title: Journal of Advertising – volume: 41 start-page: 59 year: 2012 end-page: 76 ident: bib2 article-title: Stay away from me publication-title: Journal of Advertising – volume: 46 start-page: 91 year: 2003 end-page: 94 ident: bib50 article-title: Building customer trust in mobile commerce publication-title: Communications of the ACM – volume: 0 start-page: 1 year: 2017 end-page: 14 ident: bib5 article-title: Online behavioral advertising: A literature review and research agenda publication-title: Journal of Advertising – start-page: 1 year: 2010 end-page: 7 ident: bib6 article-title: Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement publication-title: ANZMAC annual conference 2010 – year: 2017 ident: bib25 article-title: Introduction to mediation, moderation, and conditional process analysis – volume: 19 start-page: 438 year: 2012 end-page: 444 ident: bib51 article-title: Identifying factors affecting consumers purchase incidence at retail trade shows publication-title: Journal of Retailing and Consumer Services – volume: 54 start-page: 442 year: 2016 end-page: 492 ident: bib1 article-title: The economics of privacy publication-title: Journal of Economic Literature – reference: . – volume: 30 start-page: 389 year: 2011 end-page: 404 ident: bib23 article-title: Online display advertising: Targeting and obtrusiveness publication-title: Marketing Science – volume: 5 start-page: 603 year: 2007 end-page: 617 ident: bib26 article-title: Consumer responsiveness to mobile marketing publication-title: International Journal of Mobile Communications – volume: 10 start-page: 135 year: 1983 end-page: 146 ident: bib45 article-title: Central and peripheral routes to advertising effectiveness: The moderating role of involvement publication-title: Journal of Consumer Research – year: 2018 ident: bib17 article-title: Messenger for business: Communiceren met klanten – year: 1985 ident: bib68 article-title: A technology acceptance model for empirically testing new end-user information systems: Theory and results – volume: 10 start-page: 16 year: 2010 end-page: 27 ident: bib31 article-title: Avoidance of advertising in social networking sites: The teenage perspective publication-title: Journal of Interactive Advertising – volume: 47 start-page: 9 year: 2006 end-page: 19 ident: bib62 article-title: The influence of personalization in affecting consumer attitudes toward mobile advertising in China publication-title: Journal of Computer Information Systems – volume: 54 start-page: 211 year: 2012 end-page: 224 ident: bib19 publication-title: e. Thunderbird International Business Review – volume: 15 year: 2017 ident: bib67 article-title: Chatbots - an interactive technology for personalized communication, transactions and services publication-title: IADIS International Journal on WWW/Internet – volume: 18 start-page: 97 year: 2012 end-page: 112 ident: bib57 article-title: Online reviews, helpfulness ratings, and consumer attitudes: An extension of congruity theory to multiple sources in web 2.0 publication-title: Journal of Computer-Mediated Communication – volume: 41 start-page: 59 issue: 1 year: 2012 ident: 10.1016/j.chb.2019.04.009_bib2 article-title: Stay away from me publication-title: Journal of Advertising doi: 10.2753/JOA0091-3367410105 – year: 2016 ident: 10.1016/j.chb.2019.04.009_bib34 – volume: 21 start-page: 491 issue: 8 year: 2018 ident: 10.1016/j.chb.2019.04.009_bib66 article-title: Predicting consumer responses to a chatbot on Facebook publication-title: Cyberpsychology, Behavior, and Social Networking doi: 10.1089/cyber.2017.0518 – year: 2013 ident: 10.1016/j.chb.2019.04.009_bib47 – volume: 71 start-page: 143 issue: 3 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib58 article-title: Can a retail web site Be social? publication-title: Journal of Marketing doi: 10.1509/jmkg.71.3.143 – volume: 5 issue: 2 year: 1999 ident: 10.1016/j.chb.2019.04.009_bib27 article-title: Consumer trust in an internet store: A cross-cultural validation publication-title: Journal of Computer-Mediated Communication doi: 10.1111/j.1083-6101.1999.tb00337.x – volume: 46 start-page: 91 issue: 4 year: 2003 ident: 10.1016/j.chb.2019.04.009_bib50 article-title: Building customer trust in mobile commerce publication-title: Communications of the ACM doi: 10.1145/641205.641211 – volume: 16 start-page: 171 issue: 2 year: 2011 ident: 10.1016/j.chb.2019.04.009_bib35 article-title: Consumer attitudes toward online mass customization: An application of extended technology acceptance model publication-title: Journal of Computer-Mediated Communication doi: 10.1111/j.1083-6101.2010.01530.x – volume: 31 start-page: 37 issue: 2 year: 2002 ident: 10.1016/j.chb.2019.04.009_bib38 article-title: Measuring the intrusiveness of advertisements: Scale development and validation publication-title: Journal of Advertising doi: 10.1080/00913367.2002.10673665 – volume: 51 start-page: 336 issue: Part A year: 2015 ident: 10.1016/j.chb.2019.04.009_bib36 article-title: Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes publication-title: Computers in Human Behavior doi: 10.1016/j.chb.2015.04.049 – start-page: 2193 year: 2017 ident: 10.1016/j.chb.2019.04.009_bib32 article-title: Send me a different message: Utilizing cognitive space to create engaging message triggers – volume: 36 start-page: 1 issue: 1 year: 2015 ident: 10.1016/j.chb.2019.04.009_bib40 article-title: Consumer attitudes toward social network advertising publication-title: Journal of Current Issues and Research in Advertising doi: 10.1080/10641734.2014.912595 – volume: 42 start-page: 185 issue: 1 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib46 article-title: Addressing moderated mediation hypotheses: Theory, methods, and prescriptions publication-title: Multivariate Behavioral Research doi: 10.1080/00273170701341316 – volume: 47 start-page: 9 issue: 2 year: 2006 ident: 10.1016/j.chb.2019.04.009_bib62 article-title: The influence of personalization in affecting consumer attitudes toward mobile advertising in China publication-title: Journal of Computer Information Systems – volume: 38 start-page: 539 issue: 2 year: 2014 ident: 10.1016/j.chb.2019.04.009_bib65 article-title: Anxious or angry? Effects of discrete emotions on the perceived helpfulness of online reviews publication-title: MIS Quarterly doi: 10.25300/MISQ/2014/38.2.10 – volume: 7 start-page: 28 issue: 2 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib54 article-title: Perceived effectiveness of push vs. pull mobile location based advertising publication-title: Journal of Interactive Advertising doi: 10.1080/15252019.2007.10722129 – volume: 20 start-page: 118 issue: 1 year: 2011 ident: 10.1016/j.chb.2019.04.009_bib56 article-title: How website socialness leads to website use publication-title: European Journal of Information Systems doi: 10.1057/ejis.2010.47 – volume: 10 start-page: 135 issue: 2 year: 1983 ident: 10.1016/j.chb.2019.04.009_bib45 article-title: Central and peripheral routes to advertising effectiveness: The moderating role of involvement publication-title: Journal of Consumer Research doi: 10.1086/208954 – volume: 2 start-page: 7 issue: 2 year: 2003 ident: 10.1016/j.chb.2019.04.009_bib22 article-title: Managing User Trust in B2C e-Services publication-title: e-service Journal doi: 10.2979/esj.2003.2.2.7 – year: 2004 ident: 10.1016/j.chb.2019.04.009_bib28 – volume: 33 start-page: 330 issue: 3 year: 2005 ident: 10.1016/j.chb.2019.04.009_bib44 article-title: Intentions to use mobile services: Antecedents and cross-service comparisons publication-title: Journal of the Academy of Marketing Science doi: 10.1177/0092070305276149 – volume: Vol. 22 start-page: 29 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib49 article-title: Chatbots: Are they really useful? – volume: 10 start-page: 16 issue: 2 year: 2010 ident: 10.1016/j.chb.2019.04.009_bib31 article-title: Avoidance of advertising in social networking sites: The teenage perspective publication-title: Journal of Interactive Advertising doi: 10.1080/15252019.2010.10722167 – volume: 49 start-page: 1686 issue: 9/10 year: 2015 ident: 10.1016/j.chb.2019.04.009_bib21 article-title: The effects of location-based-services on consumer purchase intention at point of purchasenull publication-title: European Journal of Marketing doi: 10.1108/EJM-01-2014-0012 – volume: 7 start-page: 41 issue: 2 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib41 article-title: An empirical study of the drivers of consumer acceptance of mobile advertising publication-title: Journal of Interactive Advertising doi: 10.1080/15252019.2007.10722130 – year: 2017 ident: 10.1016/j.chb.2019.04.009_bib25 – volume: 35 start-page: 35 issue: 4 year: 2006 ident: 10.1016/j.chb.2019.04.009_bib30 article-title: Interactivity and its facets revisited: Theory and empirical test publication-title: Journal of Advertising doi: 10.2753/JOA0091-3367350403 – volume: 4 issue: 11 year: 2013 ident: 10.1016/j.chb.2019.04.009_bib59 article-title: Using learning analytics to understand the design of an intelligent language tutor – chatbot lucy publication-title: International Journal of Advanced Computer Science and Applications (IJACSA) – volume: 5 start-page: 603 issue: 6 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib26 article-title: Consumer responsiveness to mobile marketing publication-title: International Journal of Mobile Communications doi: 10.1504/IJMC.2007.014177 – start-page: 319 year: 1989 ident: 10.1016/j.chb.2019.04.009_bib12 article-title: Perceived usefulness, perceived ease of use, and user acceptance of information technology publication-title: MIS Quarterly doi: 10.2307/249008 – volume: 33 start-page: 421 issue: 4 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib15 article-title: Self-referencing and persuasion: Narrative transportation versus analytical elaboration publication-title: Journal of Consumer Research doi: 10.1086/510216 – volume: 30 start-page: 389 issue: 3 year: 2011 ident: 10.1016/j.chb.2019.04.009_bib23 article-title: Online display advertising: Targeting and obtrusiveness publication-title: Marketing Science doi: 10.1287/mksc.1100.0583 – year: 2005 ident: 10.1016/j.chb.2019.04.009_bib24 – volume: 61 start-page: 653 issue: 7 year: 2017 ident: 10.1016/j.chb.2019.04.009_bib55 article-title: A factorial survey study on the influence of advertising place and the use of personal data on user acceptance of Facebook ads publication-title: American Behavioral Scientist doi: 10.1177/0002764217717560 – volume: 54 start-page: 442 issue: 2 year: 2016 ident: 10.1016/j.chb.2019.04.009_bib1 article-title: The economics of privacy publication-title: Journal of Economic Literature doi: 10.1257/jel.54.2.442 – volume: 66 start-page: 120 issue: 2 year: 2002 ident: 10.1016/j.chb.2019.04.009_bib3 article-title: The influence of multiple store environment cues on perceived merchandise value and patronage intentions publication-title: Journal of Marketing doi: 10.1509/jmkg.66.2.120.18470 – year: 2016 ident: 10.1016/j.chb.2019.04.009_bib9 – year: 2018 ident: 10.1016/j.chb.2019.04.009_bib20 – volume: 18 start-page: 239 issue: 3 year: 2010 ident: 10.1016/j.chb.2019.04.009_bib53 article-title: Perceived intrusiveness in digital advertising: Strategic marketing implications publication-title: Journal of Strategic Marketing doi: 10.1080/09652540903511308 – year: 2017 ident: 10.1016/j.chb.2019.04.009_bib37 – volume: 20 start-page: 33 issue: 1 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib64 article-title: Exploring factors affecting consumer intention to use mobile advertising in taiwan publication-title: Journal of International Consumer Marketing doi: 10.1300/J046v20n01_04 – volume: 66 start-page: 21 issue: 1 year: 2013 ident: 10.1016/j.chb.2019.04.009_bib42 article-title: Beyond technology acceptance: Brand relationships and online brand experience publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2011.07.019 – year: 2016 ident: 10.1016/j.chb.2019.04.009_bib52 – volume: 6 start-page: 27 issue: 1 year: 2012 ident: 10.1016/j.chb.2019.04.009_bib10 article-title: “I'm here to help” How companies' microblog responses to consumer problems influence brand perceptions publication-title: Journal of Research in Interactive Marketing doi: 10.1108/17505931211241350 – ident: 10.1016/j.chb.2019.04.009_bib8 – volume: 32 start-page: 343 issue: 3 year: 2005 ident: 10.1016/j.chb.2019.04.009_bib61 article-title: Age‐related differences in responses to emotional advertisements publication-title: Journal of Consumer Research doi: 10.1086/497545 – volume: 24 start-page: 1059 issue: 12 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib33 article-title: Toward a unified theory of consumer acceptance technology publication-title: Psychology and Marketing doi: 10.1002/mar.20196 – start-page: 124 year: 2006 ident: 10.1016/j.chb.2019.04.009_bib39 article-title: The Role of Virtual Servants in e-Interaction – volume: 24 start-page: 339 issue: 4 year: 2013 ident: 10.1016/j.chb.2019.04.009_bib13 article-title: Customization of online advertising: The role of intrusiveness publication-title: Marketing Letters doi: 10.1007/s11002-012-9222-1 – year: 2018 ident: 10.1016/j.chb.2019.04.009_bib11 – year: 2018 ident: 10.1016/j.chb.2019.04.009_bib17 – start-page: 377 year: 2017 ident: 10.1016/j.chb.2019.04.009_bib7 article-title: Why people use chatbots – start-page: 76 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib29 article-title: Analysis of user interaction with service oriented chatbot systems – volume: 31 start-page: 83 issue: 3 year: 2002 ident: 10.1016/j.chb.2019.04.009_bib14 article-title: Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads publication-title: Journal of Advertising doi: 10.1080/00913367.2002.10673678 – volume: 13 start-page: 304 issue: 4 year: 2005 ident: 10.1016/j.chb.2019.04.009_bib48 article-title: Text message advertising: Response rates and branding effects publication-title: Journal of Targeting, Measurement and Analysis for Marketing doi: 10.1057/palgrave.jt.5740158 – start-page: 1 year: 2010 ident: 10.1016/j.chb.2019.04.009_bib6 article-title: Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement – year: 2015 ident: 10.1016/j.chb.2019.04.009_bib16 – volume: 18 start-page: 97 issue: 1 year: 2012 ident: 10.1016/j.chb.2019.04.009_bib57 article-title: Online reviews, helpfulness ratings, and consumer attitudes: An extension of congruity theory to multiple sources in web 2.0 publication-title: Journal of Computer-Mediated Communication doi: 10.1111/j.1083-6101.2012.01595.x – year: 1985 ident: 10.1016/j.chb.2019.04.009_bib68 – year: 2009 ident: 10.1016/j.chb.2019.04.009_bib63 – volume: 54 start-page: 211 issue: 2 year: 2012 ident: 10.1016/j.chb.2019.04.009_bib19 publication-title: e. Thunderbird International Business Review doi: 10.1002/tie.21452 – volume: 19 start-page: 438 issue: 4 year: 2012 ident: 10.1016/j.chb.2019.04.009_bib51 article-title: Identifying factors affecting consumers purchase incidence at retail trade shows publication-title: Journal of Retailing and Consumer Services doi: 10.1016/j.jretconser.2012.04.005 – volume: 70 start-page: 303 year: 2017 ident: 10.1016/j.chb.2019.04.009_bib69 article-title: The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern publication-title: Computers in Human Behavior doi: 10.1016/j.chb.2017.01.008 – volume: 6 start-page: 181 issue: 3 year: 2005 ident: 10.1016/j.chb.2019.04.009_bib4 article-title: Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study publication-title: Journal of Electronic Commerce Research – volume: 0 start-page: 1 issue: 0 year: 2017 ident: 10.1016/j.chb.2019.04.009_bib5 article-title: Online behavioral advertising: A literature review and research agenda publication-title: Journal of Advertising – volume: 37 start-page: 165 issue: 2 year: 2016 ident: 10.1016/j.chb.2019.04.009_bib43 article-title: Are social marketing and advertising communications (SMACs) meaningful?: A survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intrusiveness publication-title: Journal of Current Issues and Research in Advertising doi: 10.1080/10641734.2016.1171182 – volume: 6 year: 2007 ident: 10.1016/j.chb.2019.04.009_bib60 article-title: Mobile ad intrusiveness-The effects of message type and situation publication-title: BLED 2007 Proceedings – volume: 15 issue: 1 year: 2017 ident: 10.1016/j.chb.2019.04.009_bib67 article-title: Chatbots - an interactive technology for personalized communication, transactions and services publication-title: IADIS International Journal on WWW/Internet – ident: 10.1016/j.chb.2019.04.009_bib18 |
| SSID | ssj0005506 |
| Score | 2.637313 |
| Snippet | Chatbots on social networking sites are a recent innovation in computer-mediated marketing communication. In this study, 245 Facebook users between 18 and 35... |
| SourceID | proquest crossref elsevier |
| SourceType | Aggregation Database Enrichment Source Index Database Publisher |
| StartPage | 150 |
| SubjectTerms | Advertising Advertising effectiveness Chatbot Chatbot advertising Chatbots Innovations Social media advertising Social networking sites Social networks Social research |
| Title | Chatbot advertising effectiveness: When does the message get through? |
| URI | https://dx.doi.org/10.1016/j.chb.2019.04.009 https://www.proquest.com/docview/2245650730 |
| Volume | 98 |
| WOSCitedRecordID | wos000471355500016&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| journalDatabaseRights | – providerCode: PRVESC databaseName: Elsevier SD Freedom Collection Journals 2021 customDbUrl: eissn: 1873-7692 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0005506 issn: 0747-5632 databaseCode: AIEXJ dateStart: 19941201 isFulltext: true titleUrlDefault: https://www.sciencedirect.com providerName: Elsevier |
| link | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwtV1Lb9QwELaWLYdeeBRQCwX5ABeqoCR2bIcLKmUrQNXCYYv2ZjmO01K1ydKGqog_zzi2k3YRKzhwiVbJ5qH5Po_H43kg9JzmipdUgfajOo4oJzoqMlNEWWZIUsLoSgvVNZvg06mYz_PPo9HPkAtzecrrWlxd5Yv_CjWcA7Bt6uw_wN0_FE7AbwAdjgA7HP8K-L1j1RZNa3f3u1bL1hfgoja8YrNOANDB9U7Z2PoOwJMz2wflyOwcmTY07lkK-AvNH7roWdfXLyT4B8i-KBtXWwNbGuN1rP2A3jOt4LnKJWO_BQ339azXyg3Mzz4xrQGTuL7uiUiGUCvvHgspMkErDXFJF11hbB5lzDszjdO2gpOIs_yGOnZNqb0-TVxV2t_0vHM5nLzSx4UNz8u7crVxPkxqYSN_-knuHx4cyNlkPoOxtPgW2YZjdmP-BXnnwL-F1lKe5WKM1nY_TOYfhwihrGvN2n952BTvwgOX3vwns2Zpgu-sltk9dMcvN_Cuo8l9NDL1Brob0MRehhtovZ8IfzxAE08hfI1C-AaFXmNLIGwJhIFA2BMIA4GwJ9Cbh-hwfzLbex_5dhuRJky0UVVZZ0nFFBMFK0ScqlJlieaqsuvKBK4YWhU004zGpEw1M4XghnCalnEJZi55hMZ1U5tNhCvCVJ4QA2siSlWlRRGLkhumYXXAs4ptoThIS2pfi962RDmVIejwRIKApRWwjKkEAW-hl_0tC1eIZdWfaYBAekvSWYgSCLTqtu0Al_Qj-kKmXWiAnQkfr778BK0Po2Ibjdvz7-Ypuq0vAafzZ55cvwCPnJry |
| linkProvider | Elsevier |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Chatbot+advertising+effectiveness%3A+When+does+the+message+get+through%3F&rft.jtitle=Computers+in+human+behavior&rft.au=Van+den+Broeck%2C+Evert&rft.au=Zarouali%2C+Brahim&rft.au=Poels%2C+Karolien&rft.date=2019-09-01&rft.pub=Elsevier+Science+Ltd&rft.issn=0747-5632&rft.eissn=1873-7692&rft.volume=98&rft.spage=150&rft_id=info:doi/10.1016%2Fj.chb.2019.04.009&rft.externalDBID=NO_FULL_TEXT |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0747-5632&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0747-5632&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0747-5632&client=summon |