A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective

In this article we adopt a systemic view to investigate the multidisciplinary challenges for managing communication within complex multistakeholder settings. We zoom in on communication challenges from a multilevel perspective distinguishing a macro level (i.e. the entire stakeholder network), a mes...

Celý popis

Uloženo v:
Podrobná bibliografie
Vydáno v:International journal of advertising Ročník 42; číslo 1; s. 201 - 226
Hlavní autoři: Lievens, Annouk, Moons, Ingrid
Médium: Journal Article
Jazyk:angličtina
Vydáno: Routledge 02.01.2023
Témata:
ecosystem
multidisciplinary perspective
multistakeholder communication
stakeholder engagement
ISSN:0265-0487, 1759-3948
On-line přístup:Získat plný text
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
Popis
Shrnutí:In this article we adopt a systemic view to investigate the multidisciplinary challenges for managing communication within complex multistakeholder settings. We zoom in on communication challenges from a multilevel perspective distinguishing a macro level (i.e. the entire stakeholder network), a meso level (i.e. communication and media players connecting the macro - and micro level) and a micro level (i.e. stakeholder engagement journey). In doing so, we review literature from multiple research domains within and across marketing communication and (social) sciences disciplines, we derive the main research gaps and propose a more diversified and multidisciplinary approach in addressing future communication research in complex multistakeholder settings.
ISSN:0265-0487
1759-3948
DOI:10.1080/02650487.2022.2150953