Race and ethnicity differences in the association between the sensory experience and appeal of e-cigarette products: A pooled analysis of four within-subject experiments

•We examined sensory attributes and e-cigarette (EC) appeal across race/ethnicity.•Sweet enhanced EC appeal less strongly for Black vs. non-Hispanic (NH) White adults.•Smooth enhanced EC appeal more strongly for multiracial vs. NH White adults.•Bitter reduced e-cigarette appeal more strongly for His...

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