Multi-Batches Revenue Maximization for competitive products over online social network

Enterprises can promote their products widely and rapidly over Online Social Network (OSN) through viral marketing. Viral marketing means an enterprise gives samples of one product to some individuals in OSN, such that the individuals promote the product to their fans and fans’ fans. The information...

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Vydané v:	Journal of network and computer applications Ročník 201; s. 103357
Hlavní autori:	Liang, Guangxian, Yao, Xiaopeng, Gu, Yue, Huang, Hejiao, Gu, Chonglin
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Ltd 01.05.2022
Predmet:	Approximate algorithm Revenue maximization Social networks Revenue maximization Social networks Approximate algorithm
ISSN:	1084-8045, 1095-8592
On-line prístup:	Získať plný text
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