Multi-Batches Revenue Maximization for competitive products over online social network

Enterprises can promote their products widely and rapidly over Online Social Network (OSN) through viral marketing. Viral marketing means an enterprise gives samples of one product to some individuals in OSN, such that the individuals promote the product to their fans and fans’ fans. The information...

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Veröffentlicht in:	Journal of network and computer applications Jg. 201; S. 103357
Hauptverfasser:	Liang, Guangxian, Yao, Xiaopeng, Gu, Yue, Huang, Hejiao, Gu, Chonglin
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Ltd 01.05.2022
Schlagworte:	Approximate algorithm Revenue maximization Social networks Revenue maximization Social networks Approximate algorithm
ISSN:	1084-8045, 1095-8592
Online-Zugang:	Volltext
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