The influence of eco-labelling on consumer behaviour - results of a discrete choice analysis for washing machines

Eco‐labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of eco‐labels on consumer behaviour for household appliances...

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Bibliographic Details
Published in:Business strategy and the environment Vol. 15; no. 3; pp. 185 - 199
Main Authors: Sammer, Katharina, Wüstenhagen, Rolf
Format: Journal Article
Language:English
Published: Chichester, UK John Wiley & Sons, Ltd 01.05.2006
Wiley Periodicals Inc
Subjects:
Asymmetric information
Brand names
Brands
Business studies
choice-based conjoint analysis
Conjoint analysis
Consumer behavior
Consumer behaviour
Consumer goods
Consumers
Descriptive labeling
Discrete choice
eco-labelling
Energy efficiency
Environment
Environmental labelling
Environmental protection
EU energy label
Europe
European Union
household appliances
Household equipment
information asymmetry
Labeling
Labelling
Machinery
Marketing
Polls & surveys
Studies
Sustainability
Washers & dryers
Washing
Washing machines
United Kingdom > UK
Switzerland
ISSN:0964-4733, 1099-0836
Online Access:Get full text
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Summary:Eco‐labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of eco‐labels on consumer behaviour for household appliances. It reports on the results of a survey involving a total of 151 choice‐based conjoint interviews conducted in Switzerland in Spring 2004. Choice‐based conjoint analysis (also known as discrete choice) has been applied to reveal the relative importance of various product attributes for consumers. The EU energy label is used for the product category chosen in our survey, washing machines, and we investigate the relative importance of this eco‐label compared with other product features (such as brand name) in consumers' purchasing decisions. We draw conclusions for sustainability marketing and policy. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.
Bibliography:ArticleID:BSE522
Swiss Federal Energy Agency (Bundesamt für Energie) - No. 150757
ark:/67375/WNG-MKZ1003Z-W
istex:767CCBF07296C383CBFDBEEAE4C5602495B06EA6
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ObjectType-Market Research-2
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ISSN:0964-4733
1099-0836
DOI:10.1002/bse.522