Meaning and gender differences

•We test gender differences with regards to the perceived meaning (of donations).•We show that women's perceived meaning is more sensitive to the existence of gift rewards than that of men.•When the gift incentive is nonexistent, women attribute a greater sense of meaning to their contribution,...

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Vydané v:Journal of behavioral and experimental economics Ročník 95; s. 101757
Hlavní autori: Bezalel, Jonathan, Mugerman, Yevgeny, Winter, Eyal
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: Elsevier Inc 01.12.2021
Predmet:
Altruistic behavior
Crowdfunding
Donation
Donor retention
Gender gap
Meaning
Support
Crowdfunding
G40
D64
Support
D12
Donation
Donor retention
Gender gap
Altruistic behavior
Meaning
ISSN:2214-8043, 2214-8051
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Popis
Shrnutí:•We test gender differences with regards to the perceived meaning (of donations).•We show that women's perceived meaning is more sensitive to the existence of gift rewards than that of men.•When the gift incentive is nonexistent, women attribute a greater sense of meaning to their contribution, whereas this effect is largely absent or even reversed in men.•We conjecture that women are more “Kantians” than men in their attitude towards decisions involving intrinsic motivation. This study utilizes the crowdfunding setting, and examines gender differences with regard to the perceived meaning of donations. The crowdfunding mechanism creates a singular reciprocal interaction where motivations can be examined and compared. We show that women's perceived meaning is more sensitive to the existence of gift rewards than that of men. When the gift incentive is nonexistent, women attribute a greater sense of meaning to their contribution, whereas this effect is largely absent or even reversed in men. Our findings have far-reaching implications in all aspects of donor retention strategies. Specifically, our findings indicate that women are more aligned with the Kantian doctrine of rejecting self-interest considerations of altruistic behavior than men.
ISSN:2214-8043
2214-8051
DOI:10.1016/j.socec.2021.101757