New Games, New Rules: Big Data and the Changing Context of Strategy

Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic...

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Bibliographic Details
Published in:Journal of information technology Vol. 30; no. 1; pp. 44 - 57
Main Authors: Constantiou, Ioanna D, Kallinikos, Jannis
Format: Journal Article
Language:English
Published: London, England SAGE Publications 01.03.2015
Palgrave Macmillan UK
Sage Publications Ltd
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ISSN:0268-3962, 1466-4437
Online Access:Get full text
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