Exploring Influencers' Commercial Content on Instagram

This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commercial content consumed by followers. Drawing from an ethnographic content analysis of 3,278 Instagram po...

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Bibliographic Details
Published in:	Journal of interactive advertising Vol. 24; no. 2; pp. 156 - 168
Main Authors:	Hogsnes, Mathilde, Grønli, Tor-Morten, Hansen, Kjeld
Format:	Journal Article
Language:	English
Published:	Routledge 02.04.2024
Subjects:	Commercial content influencer marketing Instagram social media influencers
ISSN:	1525-2019, 1525-2019
Online Access:	Get full text
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