Towards a theory of organizational storytelling for public relations: An engagement perspective

In this paper, organizational storytelling is defined as planned communication by. organizations that deliberately uses specific forms of content and delivery behavior to. engage audiences (both internal to the organization and outside it) cognitively and. affectively primarily for the achievement o...

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Bibliographic Details

Published in:	Public relations review Vol. 49; no. 1; p. 102297
Main Author:	Lane, Anne
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.03.2023
Subjects:	Engagement Organizational storytelling Stakeholder storytelling Storytelling framework Engagement Storytelling framework Organizational storytelling Stakeholder storytelling
ISSN:	0363-8111, 1873-4537
Online Access:	Get full text
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