Improving seafood systems with social network analysis: The case of cuttlefish marketing in Catalonia

Innovation in seafood marketing has multiplied, resulting in a constellation of emerging marketing initiatives from the fishing sector and seafood distributors to cope with resources scarcity, uncertainty, and climate change. Wholesalers, and retailers drawn on Social Network Sites (Facebook, Instag...

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Bibliographic Details

Published in:	Marine policy Vol. 150; p. 105517
Main Authors:	Gómez, Sílvia, Patraca, Beatriz, Molina, José Luis
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.04.2023
Subjects:	Cuttlefish marketing Digital ethnography Seafood consumption Social media analysis Social networks analysis Sustainability Seafood consumption Digital ethnography Cuttlefish marketing Sustainability Social media analysis Social networks analysis
ISSN:	0308-597X, 1872-9460
Online Access:	Get full text
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