A method for product personalized design based on prospect theory improved with interval reference

•Prospect theory is improved with interval reference based on user cognition rules.•An interactive genetic algorithm based on the improved prospect theory is proposed.•The interval prospect value is used to represent the individual fitness value.•An interval sorting strategy based on dominance degre...

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Bibliographic Details
Published in:Computers & industrial engineering Vol. 125; pp. 708 - 719
Main Authors: Dou, Runliang, Lin, Dandan, Nan, Guofang, Lei, Siyuan
Format: Journal Article
Language:English
Published: Elsevier Ltd 01.11.2018
Subjects:
Customer demand
Interactive genetic algorithm
Product personalized design
Prospect theory
Product personalized design
Prospect theory
Customer demand
Interactive genetic algorithm
ISSN:0360-8352, 1879-0550
Online Access:Get full text
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Summary:•Prospect theory is improved with interval reference based on user cognition rules.•An interactive genetic algorithm based on the improved prospect theory is proposed.•The interval prospect value is used to represent the individual fitness value.•An interval sorting strategy based on dominance degree is used to rank individuals.•A product personalized system is developed to verify the algorithm's effectiveness. How to rapidly and accurately response to customers' demands is the key in product personalized design, which could be perfectly achieved by interactive genetic algorithm (IGA) emphasizing on collaborative interaction and user participation through human–computer interaction. However IGA widely adopted now neglects the impact of decision makers' psychological changes on decision-making behaviors. It's hard to capture customers' demands and grasp their preferences, generating slow convergence speed and heavy user fatigue. Thus an interactive genetic algorithm based on prospect theory improved with interval reference (IGA-PTIR) is proposed in the paper. In IGA-PTIR, an evolutionary individual's fitness value is represented by interval prospect value of prospect theory improved with interval reference instead of single reference in order to correct individual fitness deviation caused by ambiguity and uncertainty of user cognition. An interval number sorting strategy based on dominance degree is then adopted to rank individuals, which makes it possible to perform subsequent operations of selection, crossover and mutation. In the paper, IGA-PTIR is applied into automobile wheel hub design system and compared with traditional interactive genetic algorithms (TIGA). Experimental results indicate that the proposed algorithm can increase convergence speed, ease user fatigue, and improve search performance to a large extent.
ISSN:0360-8352
1879-0550
DOI:10.1016/j.cie.2018.04.056