Sustainability‐based value creation within a multi‐stakeholder network: Balancing expectation conflicts within the Amazon context

The current paper reports on ways to better co‐create sustainability‐based value in multi‐stakeholder networks by focusing on stakeholder expectations, their resulting conflicts, and feasible interventions. Indeed, the literature review reveals a growing research focus on multi‐stakeholder networks...

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Published in:Business strategy and the environment Vol. 34; no. 1; pp. 116 - 128
Main Authors: Dias, Gabriela Nobre, Hamza, Kavita Miadaira, Lievens, Annouk, Moons, Ingrid
Format: Journal Article
Language:English
Published: Chichester Wiley Periodicals Inc 01.01.2025
Subjects:
Amazon forest
Conflict
Conflict resolution
Ecosystems
Ethical standards
Ethics
Expectations
International trade
Literature reviews
Military intervention
multi‐stakeholder network
Natural environment
Networks
NGOs
Nongovernmental organizations
Preservation
stakeholder expectation
Stakeholders
Sustainability
sustainability‐based value
Sustainable ecosystems
Value creation
Amazon Basin
ISSN:0964-4733, 1099-0836
Online Access:Get full text
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Summary:The current paper reports on ways to better co‐create sustainability‐based value in multi‐stakeholder networks by focusing on stakeholder expectations, their resulting conflicts, and feasible interventions. Indeed, the literature review reveals a growing research focus on multi‐stakeholder networks involving non‐governmental organizations, traditional communities, and companies operating in vulnerable natural environments. This research interest is driven by the growing need for forest preservation and its impact on creating a more sustainable ecosystem. Our study uses the case of Origens Brasil, a multi‐stakeholder network promoting ethical trade and protection of the Amazon Forest, and involves 47 interviews, and observational data. We contribute by identifying stakeholder expectations and shedding light on the unique conflicts that emerge from differences in these expectations. Furthermore, we developed a framework for sustainability‐based value creation derived from expectation conflict intervening. The current study centers on the question of how to improve the collaborative generation of sustainable value within a multi‐stakeholder network to protect and preserve the Amazon rainforest. Through interviews and observation, our empirical study sought to explore the various types of stakeholder expectations and conflicts, examining their influence on the formation of sustainability‐based value within such networks.
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ISSN:0964-4733
1099-0836
DOI:10.1002/bse.3981