Children and adolescent consumer behavior: Insights from the life course paradigm

Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption‐related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in...

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Bibliographic Details
Published in:Journal of consumer behaviour Vol. 23; no. 4; pp. 1917 - 1928
Main Authors: Moschis, George P., Mathur, Anil
Format: Journal Article
Language:English
Published: London Wiley Subscription Services, Inc 01.07.2024
Subjects:
Child development
Consumer behavior
Consumers
Life
Life course
Researcher subject relations
Researchers
Social factors
Social sciences
Teenagers
ISSN:1472-0817, 1479-1838
Online Access:Get full text
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Summary:Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption‐related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in behavioral and social science have contributed to the development of a research approach, known as “life course paradigm.” This approach has helped replace and integrate previously used theories and methods by offering researchers an over‐arching multi‐theoretical framework for studying a wide variety of phenomena; and it has rapidly diffused across disciplines, and is increasingly used internationally. This article shows how consumer researchers could benefit from applying this conceptual research framework to improve existing models and study youths' consumer behavior in an innovative way.
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ISSN:1472-0817
1479-1838
DOI:10.1002/cb.2314