Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems

This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based...

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Bibliographic Details
Published in:International journal of information management Vol. 61; p. 102414
Main Authors: Aydınlıyurt, Elif Tuğba, Taşkın, Nazım, Scahill, Shane, Toker, Ayşegül
Format: Journal Article
Language:English
Published: Kidlington Elsevier Ltd 01.12.2021
Elsevier Science Ltd
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ISSN:0268-4012, 1873-4707
Online Access:Get full text
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