Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems

This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based...

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Veröffentlicht in:International journal of information management Jg. 61; S. 102414
Hauptverfasser: Aydınlıyurt, Elif Tuğba, Taşkın, Nazım, Scahill, Shane, Toker, Ayşegül
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Kidlington Elsevier Ltd 01.12.2021
Elsevier Science Ltd
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ISSN:0268-4012, 1873-4707
Online-Zugang:Volltext
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