Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems
This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based...
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| Vydáno v: | International journal of information management Ročník 61; s. 102414 |
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| Hlavní autoři: | , , , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
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Kidlington
Elsevier Ltd
01.12.2021
Elsevier Science Ltd |
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| ISSN: | 0268-4012, 1873-4707 |
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| Abstract | This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based research methodology was used, and the impacts of BAS and BIS on Information Systems Continuance are examined. The results show that reward responsiveness has the most significant effect on user satisfaction and continuance intention. Fun-seeking plays an essential role in continuance intention; however, it does not significantly affect satisfaction, as drive does not affect either satisfaction or continuance intention. BIS has a significant and negative effect on individual satisfaction, but no effects were found related to continuance intention. The findings of this study improve the understanding of the differences between these motivations related to Information Systems Continuance. Significant practical implications that gamified mobile application developers can adopt are proposed.
•Reward responsiveness has the biggest effect on user satisfaction and IS continuance.•Fun-seeking positively affects IS continuance.•Drive has no significant effect on both satisfaction and IS continuance.•BIS has a negative influence on satisfaction.•Fun-seeking has no effect on satisfaction, as BIS on continuance intention. |
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| AbstractList | This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based research methodology was used, and the impacts of BAS and BIS on Information Systems Continuance are examined. The results show that reward responsiveness has the most significant effect on user satisfaction and continuance intention. Fun-seeking plays an essential role in continuance intention; however, it does not significantly affect satisfaction, as drive does not affect either satisfaction or continuance intention. BIS has a significant and negative effect on individual satisfaction, but no effects were found related to continuance intention. The findings of this study improve the understanding of the differences between these motivations related to Information Systems Continuance. Significant practical implications that gamified mobile application developers can adopt are proposed.
•Reward responsiveness has the biggest effect on user satisfaction and IS continuance.•Fun-seeking positively affects IS continuance.•Drive has no significant effect on both satisfaction and IS continuance.•BIS has a negative influence on satisfaction.•Fun-seeking has no effect on satisfaction, as BIS on continuance intention. This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals' post-adoption behaviors in gamified mobile applications. A survey-based research methodology was used, and the impacts of BAS and BIS on Information Systems Continuance are examined. The results show that reward responsiveness has the most significant effect on user satisfaction and continuance intention. Fun-seeking plays an essential role in continuance intention; however, it does not significantly affect satisfaction, as drive does not affect either satisfaction or continuance intention. BIS has a significant and negative effect on individual satisfaction, but no effects were found related to continuance intention. The findings of this study improve the understanding of the differences between these motivations related to Information Systems Continuance. Significant practical implications that gamified mobile application developers can adopt are proposed. |
| ArticleNumber | 102414 |
| Author | Taşkın, Nazım Aydınlıyurt, Elif Tuğba Scahill, Shane Toker, Ayşegül |
| Author_xml | – sequence: 1 givenname: Elif Tuğba surname: Aydınlıyurt fullname: Aydınlıyurt, Elif Tuğba email: elifaydinliyurt@gmail.com, eliftugba.aydinliyurt@ou.bau.edu.tr organization: Bahçeşehir University Yıldız, Çırağan Cd., 34349 Beşiktaş, İstanbul, Turkey – sequence: 2 givenname: Nazım orcidid: 0000-0002-5327-9012 surname: Taşkın fullname: Taşkın, Nazım email: nazim.taskin@boun.edu.tr organization: Boğaziçi University, 34342 Bebek, Istanbul, Turkey – sequence: 3 givenname: Shane surname: Scahill fullname: Scahill, Shane email: s.scahill@auckland.ac.nz organization: The University of Auckland School of Pharmacy Faculty of Medical and Health Sciences, 85 Park Road Grafton, Auckland, New Zealand – sequence: 4 givenname: Ayşegül surname: Toker fullname: Toker, Ayşegül email: tokera@boun.edu.tr organization: Boğaziçi University, 34342 Bebek, Istanbul, Turkey |
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| Keywords | Behavioral inhibition system Behavioral activation system Information systems continuance Mobile applications Gamification |
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| SubjectTerms | Activation Activation analysis Application Applications programs Approach-Avoidance Behavior Behavioral activation system Behavioral inhibition system Cognitive behavioral therapy Gamification Information systems Information systems continuance Information technology Inhibition Mobile applications Mobile computing Motivation Research applications Research methodology Responsiveness Satisfaction Software User satisfaction |
| Title | Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems |
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