A Review of Formal and Informal Regulations in the Nordic Influencer Industry

This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governmen...

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Vydáno v:Nordic journal of media studies Ročník 2; číslo 1; s. 71 - 83
Hlavní autoři: Abidin, Crystal, Hansen, Kjeld, Hogsnes, Mathilde, Newlands, Gemma, Nielsen, Mette Lykke, Nielsen, Louise Yung, Sihvonen, Tanja
Médium: Journal Article
Jazyk:angličtina
Vydáno: Copenhagen Sciendo 01.06.2020
De Gruyter Brill Sp. z o.o., Paradigm Publishing Services
Témata:
Advertising
Celebrities
Culture
Disclosure
Ethics
Festivals
influencer industry
Influencer marketing
Mental health
Nordic media
policy
Regulation
social media
Social networks
Suicides & suicide attempts
Word of mouth advertising
Denmark
Sweden
Norway
Finland
ISSN:2003-184X, 2003-184X
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Shrnutí:This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integrity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers.
Bibliografie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:2003-184X
2003-184X
DOI:10.2478/njms-2020-0007