Reversibility between 'cocreation' and 'codestruction': evidence from Chinese travel livestreaming

Travel livestreaming has brought light to the tourism industry during the darkness of the COVID-19 pandemic. Although travel livestreaming is in full swing in practice, academic research on this subject is somewhat lagging. Value dimensions/drivers derived from service field may contribute to the ov...

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Bibliographic Details

Published in:	Current issues in tourism Vol. 26; no. 1; pp. 18 - 30
Main Authors:	Liu, Xinyi, Li, Huiru, Zhou, Hengli, Li, Zhiyong
Format:	Journal Article
Language:	English
Published:	Abingdon Routledge 02.01.2023 Taylor & Francis Ltd
Subjects:	cocreation codestruction COVID-19 Darkness grounded theory Pandemics stakeholders Technical services Tourism Travel Travel livestreaming
ISSN:	1368-3500, 1747-7603
Online Access:	Get full text
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