Social Media as a Pathway to Leisure: Digital Leisure Culture among New Mothers with Young Children in Taiwan

Applying the uses and gratifications theory, we explored why new mothers with young children in Taiwan use social media for leisure and how their needs are met. Participants comprised 25 mothers aged 25 to 40 years. Data were obtained using narrative, semi-structured interviews. The results showed t...

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Bibliographic Details
Published in:Leisure sciences Vol. 46; no. 4; pp. 532 - 550
Main Authors: Ho, Ching-Hua, Cho, Yi-Hsuen
Format: Journal Article
Language:English
Published: Philadelphia Routledge 18.05.2024
Taylor & Francis Ltd
Subjects:
Adolescent mothers
Belonging
Children
Digital leisure
Leisure
Mass media
Mothers
new mothers
Recreation
Social media
Social networks
uses and gratifications theory
work achievement
Working mothers
Young mothers
Taiwan
ISSN:0149-0400, 1521-0588
Online Access:Get full text
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Summary:Applying the uses and gratifications theory, we explored why new mothers with young children in Taiwan use social media for leisure and how their needs are met. Participants comprised 25 mothers aged 25 to 40 years. Data were obtained using narrative, semi-structured interviews. The results showed that the relationship between new mothers and social media in shaping their leisure lives is not additive, but interactive. Social media enables new mothers to engage in personal leisure and gain a sense of belonging. Additionally, new mothers tend to combine personal leisure with family leisure activities and rely on social media information on activities. Further, social media can also serve as a platform for mothers to obtain work achievement. The concept of goals should be considered while analyzing the relationship between users' motivations and actions.
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content type line 14
ISSN:0149-0400
1521-0588
DOI:10.1080/01490400.2021.2007823