Sweet escape: The role of empathy in social media engagement with human versus virtual influencers

•People use social media for various purposes, including emotional diversion.•Influencers on social media share emotions to build connections with users.•Virtual influencers emulate similar emotions to human influencers.•Virtual influencers may provide escape from emotional experience.•“Escapism eff...

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Bibliographic Details

Published in:	International journal of human-computer studies Vol. 174; p. 103008
Main Authors:	Mirowska, Agata, Arsenyan, Jbid
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.06.2023 Elsevier
Subjects:	Computer Science Empathy Life Sciences Neurons and Cognition Psychology and behavior Social and Information Networks Social media influencer Uncanny valley Virtual agent Virtual influencer Virtual influencer Uncanny valley Empathy Virtual agent Social media influencer
ISSN:	1071-5819, 1095-9300
Online Access:	Get full text
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