User-generated accountability: Public participation in algorithmic governance on YouTube
Despite opaque automated systems and few formal channels for participation, YouTubers navigate algorithmic governance on the platform through a strategy we call user-generated accountability: the generation of publicity via content creation to reveal failures, oversights, or harmful policies. Throug...
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| Vydáno v: | New media & society Ročník 26; číslo 9; s. 5107 - 5129 |
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London, England
SAGE Publications
01.09.2024
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| ISSN: | 1461-4448, 1461-7315 |
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| Abstract | Despite opaque automated systems and few formal channels for participation, YouTubers navigate algorithmic governance on the platform through a strategy we call user-generated accountability: the generation of publicity via content creation to reveal failures, oversights, or harmful policies. Through an analysis of 250 videos, we identify common strategies, concerns, and targets of accountability. Creators primarily upload vlogs that acknowledge the platform’s positive aspects, even as they express concern with YouTube’s policies, automated enforcement systems, poor communication practices, and discrimination against certain creators or content. In publicizing critiques of platform operations, videos enroll creators and audiences as active stakeholders in platform governance that can coordinate actions to draw the company’s attention to matters of concern. We argue that user-generated accountability practices offer a productive starting point for understanding how platform governance disputes come to be and how systems might be shaped or rebuilt to better serve the needs of competing stakeholders. |
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| AbstractList | Despite opaque automated systems and few formal channels for participation, YouTubers navigate algorithmic governance on the platform through a strategy we call user-generated accountability: the generation of publicity via content creation to reveal failures, oversights, or harmful policies. Through an analysis of 250 videos, we identify common strategies, concerns, and targets of accountability. Creators primarily upload vlogs that acknowledge the platform’s positive aspects, even as they express concern with YouTube’s policies, automated enforcement systems, poor communication practices, and discrimination against certain creators or content. In publicizing critiques of platform operations, videos enroll creators and audiences as active stakeholders in platform governance that can coordinate actions to draw the company’s attention to matters of concern. We argue that user-generated accountability practices offer a productive starting point for understanding how platform governance disputes come to be and how systems might be shaped or rebuilt to better serve the needs of competing stakeholders. |
| Author | Hallinan, Blake Reynolds, CJ |
| Author_xml | – sequence: 1 givenname: CJ orcidid: 0000-0002-1880-8839 surname: Reynolds fullname: Reynolds, CJ email: cjreynoldsresearch@gmail.com organization: The Hebrew University of Jerusalem, Israel – sequence: 2 givenname: Blake orcidid: 0000-0002-4696-8290 surname: Hallinan fullname: Hallinan, Blake organization: The Hebrew University of Jerusalem, Israel |
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| Cites_doi | 10.1177/0735275112457914 10.1145/3555149 10.1177/1354856517736982 10.5204/mcj.2728. 10.1177/01634437221122226 10.1177/2056305120940690. 10.14763/2020.4.1535. 10.14763/2019.4.1424. 10.1177/1461444820904362 10.1080/1369118X.2019.1657162 10.1177/2053951719897945 10.1177/20563051231179696. 10.1177/2056305120936636 10.1177/14614448211021404 10.1177/1461444820951609 10.1177/1461444819854731 10.1177/13548565211066490 10.1177/20563051211036940. 10.1002/poi3.287 10.1177/14614448221081802 10.1145/3290605.3300724 10.1177/2056305119883428 10.1080/14680777.2023.2231655. 10.1080/1369118X.2018.1477967 10.1177/13505084221145635. 10.1080/10286632.2022.2137154 10.1177/14614448231156580. 10.1177/14614448221099235 10.1177/1350508420961531 10.1177/1461444809342738 10.1145/3415238 10.1145/3491102.3517441 10.1080/1369118X.2016.1154086 10.1177/01634437221077174 10.1080/1369118X.2016.1199721 10.1177/2053951720932296. 10.1177/14614448221080480. 10.1080/1369118X.2023.2289976. |
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| Keywords | automation digital culture signal boosting Accountability algorithmic governance publicity algorithm audit user-generated content platform governance YouTube |
| Language | English |
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